Advanced Skill Certificate in Data-driven Audience Targeting

Tuesday, 01 July 2025 19:13:20

International applicants and their qualifications are accepted

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Overview

Overview

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Data-driven Audience Targeting is a crucial skill for today's marketers.


This Advanced Skill Certificate equips you with advanced techniques in audience segmentation and predictive analytics.


Learn to leverage big data and machine learning for precise targeting.


Master customer relationship management (CRM) integration and marketing automation tools.


Develop data visualization skills to effectively communicate insights.


The Data-driven Audience Targeting certificate is ideal for marketing professionals, analysts, and anyone seeking to enhance their digital marketing expertise.


Data-driven Audience Targeting empowers you to optimize campaigns and maximize ROI.


Explore the program today and transform your marketing strategies.

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Data-driven Audience Targeting is a highly sought-after skill, and our Advanced Skill Certificate empowers you to master it. This intensive program provides practical, hands-on training in advanced analytics, segmentation, and personalized marketing campaigns. Learn to leverage big data and AI-powered tools for precise audience identification and engagement. Boost your career prospects in marketing, advertising, and data science. Gain a competitive edge with our unique focus on predictive modeling and real-world case studies. This certificate demonstrates your expertise in data-driven insights, opening doors to exciting opportunities.

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Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Data-Driven Audience Segmentation
• Advanced Targeting Techniques (including Lookalike Modeling & Predictive Analytics)
• Programmatic Advertising & Real-Time Bidding (RTB)
• Measuring & Optimizing Data-Driven Campaigns (ROI & attribution modeling)
• Data Privacy & Compliance (GDPR, CCPA)
• Audience Insights & Market Research (using various data sources)
• Cross-Channel Targeting Strategies (Omnichannel Marketing)
• A/B Testing & Experimentation for Optimization
• Data Visualization & Reporting for Insights (Data Storytelling)

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Data Scientist (UK) Develops and implements data-driven strategies, using advanced analytics to extract insights for business decisions. High demand for statistical modelling and machine learning skills.
Marketing Analyst (Audience Targeting) Leverages data analysis to optimize marketing campaigns, focusing on audience segmentation and highly targeted advertising strategies. Strong data visualization and reporting skills are crucial.
Business Intelligence Analyst (Data-Driven Insights) Collects, analyzes, and interprets large datasets to identify key trends and insights for improved business performance. SQL and data warehousing expertise highly valued.
Data Engineer (Big Data Solutions) Designs, builds, and maintains data infrastructure for large-scale data processing and analysis. Proficiency in cloud platforms and big data technologies is essential.

Key facts about Advanced Skill Certificate in Data-driven Audience Targeting

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An Advanced Skill Certificate in Data-driven Audience Targeting equips you with the expertise to leverage data for highly effective marketing campaigns. You'll master techniques for identifying, segmenting, and reaching specific audiences online and across various channels.


Key learning outcomes include proficiency in using analytics platforms like Google Analytics, mastering audience segmentation strategies, and developing data-driven targeting plans. You'll also learn about A/B testing and campaign optimization, all crucial for maximizing ROI in digital marketing.


The program's duration is typically flexible, allowing for self-paced learning or structured cohort-based learning, potentially spanning several weeks or months depending on the chosen pathway. This flexibility caters to diverse professional schedules.


This certificate is highly relevant across numerous industries, including marketing, advertising, e-commerce, and market research. The skills gained are directly applicable to roles requiring precise audience targeting for improved campaign performance and increased customer engagement, making it a valuable asset in today's competitive digital landscape. Expect to see improvements in areas such as customer relationship management (CRM) and digital analytics skills.


Graduates with this certificate will be well-prepared to handle challenges associated with programmatic advertising, audience behavior prediction, and the ever-changing digital marketing environment. The program incorporates best practices in data privacy and compliance, ensuring ethical and responsible use of data in audience targeting.

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Why this course?

An Advanced Skill Certificate in Data-driven Audience Targeting is increasingly significant in today’s UK market. The digital advertising landscape is booming, with a reported £23.6 billion spent in 2022 (Source: IAB UK). Effective targeting is crucial for maximizing ROI, and this certificate equips professionals with the advanced skills needed to succeed.

The demand for data analysts and digital marketers proficient in audience targeting is soaring. According to a recent study by the DMA, 78% of UK marketing professionals cite data-driven insights as crucial for campaign success.

Skill Demand
Data Analysis High
Audience Segmentation High
Targeting Platforms Very High

Who should enrol in Advanced Skill Certificate in Data-driven Audience Targeting?

Ideal Audience for Advanced Skill Certificate in Data-driven Audience Targeting
This data-driven audience targeting certificate is perfect for marketing professionals seeking to enhance their digital marketing skills and boost ROI. With over 80% of UK businesses now utilising digital marketing (Source: *insert UK statistic source here*), mastering precise audience targeting is crucial for success. Are you a marketing manager, digital marketer, or advertising specialist looking to leverage the power of data analytics for improved campaign performance? This program will provide you with the advanced data analytics techniques and audience segmentation strategies you need to create highly effective campaigns. Ideal candidates possess a foundational understanding of marketing principles and want to develop predictive modeling and customer profiling expertise. This program teaches you to move beyond basic targeting methods and achieve a true understanding of your audience.