Certificate Programme in CRM Analytics Fundamentals

Tuesday, 10 February 2026 08:42:28

International applicants and their qualifications are accepted

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Overview

Overview

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CRM Analytics Fundamentals: This Certificate Programme provides a solid foundation in customer relationship management (CRM) data analysis.


Learn to extract valuable insights from CRM data using essential techniques. This program is ideal for marketing professionals, sales analysts, and anyone seeking to improve business intelligence.


Master data visualization and reporting. Understand key CRM metrics and their impact. Develop practical skills for effective CRM analytics.


Gain the expertise to drive better customer engagement and optimize business processes. CRM Analytics Fundamentals is your gateway to data-driven decision-making.


Explore the programme today and unlock your data's potential!

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CRM Analytics Fundamentals: Master the art of extracting actionable insights from your customer data. This certificate program equips you with essential skills in data analysis, visualization, and reporting using leading CRM platforms. Gain a competitive edge by learning to leverage CRM data for strategic decision-making and improved customer experience. Boost your career prospects in sales, marketing, or customer service. Our unique blend of practical exercises and real-world case studies ensures you're job-ready. Develop proficiency in key metrics and reporting tools, transforming raw CRM data into powerful business intelligence. Enroll today and unlock your potential!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Introduction to CRM and CRM Analytics
• Data Management and Cleaning for CRM Analytics
• CRM Data Visualization and Reporting
• Customer Segmentation and Targeting using CRM Analytics
• Predictive Analytics and Forecasting in CRM
• Marketing Automation and CRM Integration
• Measuring CRM Performance and ROI
• CRM Analytics Tools and Technologies (e.g., Salesforce, Power BI)

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
CRM Analyst (UK) Analyze CRM data to optimize marketing campaigns, improve customer relationships, and drive revenue growth. High demand for SQL and Tableau skills.
CRM Data Scientist (UK) Develop predictive models using CRM data to forecast customer behavior, personalize marketing, and enhance customer lifetime value. Strong analytical and programming skills (Python, R) are essential.
Business Intelligence Analyst (CRM Focus) (UK) Extract insights from CRM data to inform business strategy and decision-making. Experience with data visualization tools and reporting is crucial.
Marketing Automation Specialist (CRM) (UK) Manage and optimize marketing automation platforms integrated with CRM systems. Expertise in email marketing, lead nurturing, and campaign performance analysis is required.

Key facts about Certificate Programme in CRM Analytics Fundamentals

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The Certificate Programme in CRM Analytics Fundamentals equips participants with the foundational knowledge and skills necessary to leverage data for improved customer relationship management. This program focuses on practical application, enabling students to extract actionable insights from CRM data.


Upon completion of this program, participants will be able to effectively interpret CRM data, identify key performance indicators (KPIs), and create insightful reports. They will gain proficiency in data visualization techniques and learn best practices for CRM data analysis using relevant software. Strong analytical skills are developed through hands-on exercises and real-world case studies.


The program's duration is typically [Insert Duration, e.g., four weeks] delivered through a flexible online learning format. This allows participants to balance their professional commitments while enhancing their CRM analytics expertise. The concise curriculum ensures rapid skill acquisition.


In today's data-driven business environment, proficiency in CRM analytics is highly sought after. This certificate program is directly relevant to various industries, including sales, marketing, and customer service. Graduates will possess marketable skills, improving their career prospects and contributing to organizational success. Data mining and predictive modeling concepts are also touched upon, providing a comprehensive understanding of CRM data applications.


This Certificate Programme in CRM Analytics Fundamentals provides a valuable credential for professionals seeking to advance their careers in CRM and data analytics. The practical, hands-on approach and industry-relevant curriculum ensure graduates are well-prepared for the demands of today's competitive landscape.

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Why this course?

A Certificate Programme in CRM Analytics Fundamentals is increasingly significant in today’s UK market. Businesses are recognizing the power of data-driven decision-making, leading to a surge in demand for professionals skilled in CRM analytics. According to a recent study by [Source for Stat 1], 70% of UK companies are investing more in CRM analytics this year, highlighting the growing industry need. This translates into plentiful opportunities for those with expertise in CRM data analysis and reporting, a core component of this certificate programme. Mastering CRM analytics software and techniques, as covered in the programme, allows professionals to extract valuable insights from customer interactions, improving customer retention and driving revenue growth.

Skill Demand
Data Visualization High
Predictive Modeling Medium
CRM Software Expertise High

Who should enrol in Certificate Programme in CRM Analytics Fundamentals?

Ideal Candidate Profile Key Skills & Experience Benefits of the Programme
Marketing professionals seeking to enhance their data analysis capabilities. According to recent UK studies, over 70% of marketing teams struggle with effective data interpretation, highlighting a critical need for CRM analytics skills. Basic understanding of CRM systems and data manipulation; familiarity with spreadsheet software (Excel). Gain a competitive edge by mastering crucial CRM analytics techniques; improve campaign ROI through data-driven decision making; boost career prospects in a high-demand field.
Sales operations managers aiming to optimize sales processes and forecasting accuracy. Sales teams in the UK often cite poor data visibility as a major obstacle to achieving targets. Experience in sales management or operations; proficiency in using CRM systems for sales tracking and reporting. Develop sophisticated forecasting models; identify key performance indicators (KPIs) for sales success; significantly improve sales team efficiency and productivity.
Business analysts looking to expand their skillset and specialise in customer relationship management. The demand for data-driven insights within UK businesses is rapidly growing. Strong analytical and problem-solving skills; experience in data analysis or business intelligence. Become a highly sought-after specialist in CRM analytics; contribute to strategic business decisions based on robust data analysis; enhance your earning potential in a lucrative career path.