Certificate Programme in Competitive Intelligence through Social Listening

Monday, 22 September 2025 15:15:00

International applicants and their qualifications are accepted

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Overview

Overview

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Competitive Intelligence through Social Listening: Gain a crucial advantage in today's market.


This Certificate Programme teaches you how to leverage social media analytics and big data for effective competitive intelligence.


Master social listening techniques to understand consumer sentiment, track competitor activities, and identify emerging trends.


Ideal for marketing professionals, business analysts, and anyone needing to make data-driven decisions.


Learn to interpret data, build insightful reports, and use competitive intelligence to inform strategic planning.


Develop practical skills in tools and techniques for social media monitoring and brand reputation management.


Competitive Intelligence is essential for success. Enroll today and unlock your potential.

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Competitive Intelligence through Social Listening is a certificate program equipping you with cutting-edge skills in data analysis and social media intelligence. Master the art of leveraging social media data to understand market trends, anticipate competitor moves, and inform strategic decision-making. This program offers hands-on training in utilizing powerful tools for competitive intelligence gathering, enhancing your professional marketability. Gain a competitive edge in today's data-driven world; unlock lucrative career prospects in market research, business analytics, and strategic planning. Enroll now and become a master of Competitive Intelligence.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Introduction to Competitive Intelligence and Social Listening
• Social Media Landscape and Platform Analysis (Twitter, Facebook, Instagram, LinkedIn, etc.)
• Data Collection and Mining Techniques for Competitive Intelligence
• Sentiment Analysis and Brand Monitoring using Social Listening Tools
• Competitive Analysis using Social Media Data: Identifying Threats and Opportunities
• Social Listening for Crisis Management and Reputation Monitoring
• Advanced Analytics and Reporting for Competitive Intelligence
• Ethical Considerations and Legal Compliance in Social Media Intelligence
• Case Studies in Competitive Intelligence through Social Listening

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role (Competitive Intelligence & Social Listening) Description
Social Media Analyst Analyze social media data to identify trends, brand sentiment, and competitive insights. Key skills: Social listening tools, data analysis, report writing.
Competitive Intelligence Specialist Gather, analyze, and disseminate competitive intelligence to inform strategic decision-making. Key skills: Market research, data analysis, competitive landscape mapping.
Digital Marketing Analyst (with CI focus) Track and analyze digital marketing campaign performance, incorporating competitive intelligence for optimization. Key skills: Digital analytics, social media marketing, competitive analysis.
Market Research Analyst (CI focused) Conduct market research, incorporating competitive intelligence techniques for deeper insights into market dynamics. Key skills: Quantitative and qualitative research, competitive benchmarking.

Key facts about Certificate Programme in Competitive Intelligence through Social Listening

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This Certificate Programme in Competitive Intelligence through Social Listening equips participants with the skills to leverage social media data for strategic advantage. You'll learn to effectively monitor brand mentions, analyze competitor strategies, and identify emerging market trends.


The program's learning outcomes include mastering social listening tools, interpreting sentiment analysis, and generating actionable insights for business decision-making. Participants will develop proficiency in data visualization and report writing, crucial for presenting compelling competitive intelligence findings.


The duration of this intensive Certificate Programme in Competitive Intelligence is typically [Insert Duration Here], allowing for a focused learning experience. This flexible timeframe accommodates various professional schedules.


In today's data-driven world, the ability to gather and interpret information from social media platforms is invaluable. This program provides directly applicable skills highly sought after in marketing, sales, and business intelligence roles. The program fosters a deep understanding of social media analytics and its impact on business strategy, making graduates highly competitive in the job market. This Certificate Programme in Competitive Intelligence ensures immediate applicability of learned techniques within various sectors.


Graduates will be adept at using social listening for market research, brand reputation management, and crisis communication, ensuring relevance across numerous industries. The curriculum incorporates real-world case studies and practical exercises to solidify understanding of competitive intelligence principles and best practices.


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Why this course?

A Certificate Programme in Competitive Intelligence through Social Listening is increasingly significant in today's UK market. Businesses are recognizing the power of social media data to understand customer sentiment, track competitor activity, and identify emerging trends. The UK’s digital economy is booming, with a substantial portion of the population actively engaging on social media platforms. This creates a wealth of data ripe for analysis via competitive intelligence strategies.

According to a recent study (hypothetical data for illustrative purposes), 70% of UK businesses now utilize social listening for market research, and 45% use it for competitor analysis. This highlights the growing need for professionals skilled in extracting actionable insights from social media data. A certificate program equips individuals with the necessary skills to leverage this data effectively, enhancing their career prospects in a rapidly evolving job market.

Social Listening Application Percentage of UK Businesses
Market Research 70%
Competitor Analysis 45%

Who should enrol in Certificate Programme in Competitive Intelligence through Social Listening?

Ideal Candidate Profile Key Skills & Experience Why This Programme?
Marketing professionals seeking to enhance their social media monitoring skills and improve market research analysis. With over 73% of UK adults using social media (Ofcom, 2023), this skillset is increasingly critical. Experience in marketing, market research, or a related field; basic understanding of social media analytics tools; strong analytical and communication skills. This certificate will strengthen your data analysis capabilities. Gain a competitive edge by mastering social listening techniques. This program provides practical application of advanced competitive intelligence tools and enhances strategic decision making.
Business intelligence analysts aiming to expand their data sources and improve the accuracy of market forecasts. Experience in data analysis; familiarity with BI tools; strong analytical and problem-solving skills; adept at extracting insights from unstructured data. Elevate your competitive intelligence strategies. Learn to effectively harness the power of social listening to uncover valuable business insights and inform strategic planning, leading to improved forecasts and enhanced ROI.
Entrepreneurs looking to gain a deeper understanding of their market and customers. Passion for entrepreneurship and business; basic understanding of social media; strong initiative and self-motivation. Gain invaluable insights into your target market and competitors. This program makes understanding social media trends and competitive landscapes more manageable, leading to smarter decision making for business growth.