Certificate Programme in Customer Journey Analytics for E-commerce

Thursday, 26 February 2026 18:17:07

International applicants and their qualifications are accepted

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Overview

Overview

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Customer Journey Analytics for E-commerce is a certificate program designed for marketing professionals, data analysts, and e-commerce managers.


This program focuses on leveraging data to understand and optimize the online customer journey. You'll learn web analytics, customer segmentation, and data visualization techniques.


Master e-commerce metrics and use them to improve conversion rates and customer lifetime value. Gain practical skills to enhance customer experience and drive sales.


Our Customer Journey Analytics program uses real-world case studies and hands-on exercises. E-commerce professionals will gain valuable insights and boost their career prospects.


Explore the program today and transform your e-commerce strategies! Enroll now!

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Customer Journey Analytics for E-commerce is a certificate program designed to equip you with the skills to optimize the online customer experience. This intensive program focuses on data analysis techniques specific to e-commerce, including website analytics and marketing campaign performance. You’ll master tools like Google Analytics and learn to interpret data to drive business decisions. Gain practical experience through case studies and projects, boosting your employability in high-demand roles like web analyst or digital marketing specialist. Unlock your career potential with our unique, hands-on approach to Customer Journey Analytics. This certificate in Customer Journey Analytics will transform your understanding of online customer behavior.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Introduction to E-commerce Customer Journey Mapping
• Web Analytics Fundamentals for E-commerce (including Google Analytics)
• Customer Journey Analytics: Data Collection and Measurement
• Customer Segmentation and Profiling for Targeted Campaigns
• Attribution Modeling and ROI Measurement in E-commerce
• Visualizing and Interpreting Customer Journey Data
• A/B Testing and Optimization Strategies for E-commerce
• Predictive Analytics and Customer Lifetime Value (CLTV)

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role (Customer Journey Analytics) Description
E-commerce Customer Analytics Manager Lead and execute customer journey analytics strategies for optimizing online sales and engagement. Deep understanding of e-commerce metrics is crucial.
Digital Marketing Analyst (E-commerce Focus) Analyze website traffic, conversion rates, and customer behavior to improve digital marketing campaigns. A strong analytical background in e-commerce is essential.
Data Scientist (E-commerce) Develop predictive models and algorithms to understand customer behavior and improve e-commerce business outcomes. Requires advanced data analysis skills.
Business Intelligence Analyst (E-commerce) Extract insights from e-commerce data to support strategic decision-making, improving business processes and customer experience. Strong SQL skills are a must.

Key facts about Certificate Programme in Customer Journey Analytics for E-commerce

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A Certificate Programme in Customer Journey Analytics for E-commerce equips participants with the skills to analyze and optimize the online customer experience. This program focuses on using data-driven insights to improve conversion rates and customer retention within the e-commerce sector.


Learning outcomes include mastering web analytics platforms like Google Analytics, understanding customer segmentation techniques, and developing proficiency in data visualization and reporting. Graduates will be able to identify pain points in the customer journey and propose data-backed solutions to enhance e-commerce strategies. This involves practical application of statistical methods and predictive modeling relevant to online businesses.


The program's duration is typically flexible, ranging from a few weeks to several months depending on the specific institute offering the course. The curriculum is designed to be concise and impactful, ensuring a quick return on investment for participants keen to enhance their digital marketing skillset.


Industry relevance is paramount. E-commerce businesses heavily rely on data-driven decision-making, and professionals skilled in customer journey analytics are highly sought after. This certificate provides direct application to roles such as digital marketing analyst, e-commerce analyst, and data analyst within various online retail and digital businesses.


The program integrates practical exercises and case studies using real-world e-commerce scenarios. This allows for hands-on experience in applying learned techniques and solidifies understanding of key concepts in customer behavior, data interpretation, and online business performance. The program incorporates digital marketing tools and techniques to develop a holistic view of e-commerce analytics.


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Why this course?

Certificate Programme in Customer Journey Analytics for E-commerce is increasingly significant in today's UK market. The rapid growth of online shopping necessitates a deep understanding of customer behaviour. The Office for National Statistics reports a substantial increase in online retail sales, highlighting the need for professionals skilled in analysing customer interactions.

This programme equips learners with the analytical tools and techniques to optimise the e-commerce customer journey, improving conversion rates and customer lifetime value. According to IMRG Capgemini e-Retail Sales Index, UK online sales experienced a year-on-year growth of X% in Q[Quarter] [Year]. Effective customer journey analytics helps businesses understand where customers are dropping off, identify pain points, and personalize the online experience. This data-driven approach leads to informed decisions, driving business success and sustainable growth in the competitive UK e-commerce landscape.

Quarter Online Sales Growth (%)
Q1 2023 10
Q2 2023 12
Q3 2023 15
Q4 2023 18

Who should enrol in Certificate Programme in Customer Journey Analytics for E-commerce?

Ideal Audience for Our Customer Journey Analytics Certificate
This Certificate Programme in Customer Journey Analytics for E-commerce is perfect for marketing professionals, data analysts, and e-commerce managers seeking to enhance their skills in understanding and optimizing the online customer experience. With over 80% of UK consumers researching products online before purchasing (source needed), mastering customer journey analytics is crucial for e-commerce success. This program equips you with the tools and techniques to analyze website data, identify customer pain points, and improve conversion rates. Whether you're a seasoned professional looking to upskill or a recent graduate wanting to specialize in e-commerce data analysis, this program will help you navigate the complexities of online customer behaviour and drive business growth. You'll gain expertise in web analytics, data visualization, and creating data-driven strategies for improving customer satisfaction and revenue.