Certificate Programme in Display Ad Retention Analysis

Wednesday, 20 August 2025 15:44:41

International applicants and their qualifications are accepted

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Overview

Overview

Display Ad Retention Analysis: Master the art of analyzing ad campaign performance.


This Certificate Programme equips you with essential skills in data analysis and marketing attribution.


Learn to identify factors influencing customer retention using key metrics like click-through rates and conversion rates.


Understand how display ad strategies impact long-term customer loyalty and maximize return on investment (ROI).


Designed for marketing professionals, analysts, and anyone seeking to improve digital advertising performance. Display Ad Retention Analysis is your key to data-driven success.


Enroll today and unlock the power of effective display advertising! Explore the program details now.

Display Ad Retention Analysis: Master the art of understanding and improving your display advertising campaign performance. This certificate programme provides in-depth training in analyzing user behavior, improving click-through rates, and maximizing ROI through data-driven insights. Learn advanced techniques in campaign optimization and data visualization, directly applicable to real-world scenarios. Gain valuable skills sought after by top agencies and brands, boosting your career prospects in digital marketing. Our unique feature is a hands-on project using real-world display ad data and personalized mentorship. Become a Display Ad Retention Analysis expert and transform your career today!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Introduction to Display Advertising & its Metrics
• Understanding Display Ad Performance: Click-Through Rates (CTR) and Conversion Rates
• Display Ad Retention Analysis: Defining and Measuring Retention
• Analyzing User Behavior: Identifying patterns in Display Ad Engagement and Retention
• Data Analysis Techniques for Display Ad Retention: Regression analysis and Cohort Analysis
• Key Performance Indicators (KPIs) for Display Ad Retention
• Utilizing Data Visualization for Display Ad Retention insights
• Case Studies: Successful Display Ad Retention Strategies
• Implementing strategies to improve Display Ad Retention & ROI
• A/B Testing and Optimization for Display Ad Retention

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Display Advertising Analyst Analyze campaign performance, identify areas for improvement in ad retention, and optimize strategies for maximum ROI. Requires strong analytical and data visualization skills.
Digital Marketing Specialist (Display Ads) Develop and execute display advertising campaigns, focusing on strategies to enhance user engagement and improve ad retention rates. Requires proficiency in Google Ads and other ad platforms.
Data Scientist (Advertising Technology) Develop predictive models to forecast ad retention and identify key factors impacting user behavior. Requires advanced statistical modeling and programming skills in Python or R.
Marketing Analytics Manager (Display) Lead a team in analyzing display advertising data, providing insights to inform marketing strategies, and monitoring ad retention metrics. Requires strong leadership and communication skills.

Key facts about Certificate Programme in Display Ad Retention Analysis

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This Certificate Programme in Display Ad Retention Analysis equips participants with the skills to analyze display advertising campaign performance, focusing on user retention. You'll master crucial techniques for optimizing campaigns and maximizing ROI.


Key learning outcomes include proficiency in using analytics platforms like Google Analytics and Adobe Analytics to track display ad performance metrics relevant to user retention. Participants will learn to interpret data, identify trends, and make data-driven decisions to improve campaign effectiveness. The curriculum also covers advanced techniques in audience segmentation and retargeting strategies.


The programme's duration is typically 8 weeks, delivered through a flexible online learning format. This allows participants to balance their professional commitments with their studies while gaining a valuable industry-recognized credential.


The skills acquired in this Certificate Programme in Display Ad Retention Analysis are highly relevant to various roles within the digital marketing industry, including digital marketing analysts, advertising specialists, and marketing managers. The ability to analyze display ad retention data is increasingly crucial for optimizing marketing budgets and achieving sustainable business growth. Graduates will be well-prepared for roles requiring advanced analytics and data interpretation skills, including media buying and campaign management. Understanding display ad metrics is a sought-after skill in today's competitive digital landscape.


This program provides a solid foundation in data analysis and interpretation, crucial for effective display advertising campaign management and improved customer lifetime value. Through practical exercises and case studies, you'll develop the confidence to apply learned techniques to real-world scenarios.

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Why this course?

A Certificate Programme in Display Ad Retention Analysis is increasingly significant in today's UK digital marketing landscape. With online advertising spending reaching £24 billion in 2022 (source needed, replace with actual verifiable source), understanding display ad effectiveness is crucial. Poor ad retention directly impacts ROI, making skilled analysts highly sought after. This program equips professionals with the data analysis skills needed to optimize campaigns, improving customer retention and ultimately, business profitability. The UK's growing emphasis on data-driven marketing strategies necessitates expertise in areas like audience segmentation, attribution modeling, and A/B testing – all key components of this certificate. Analyzing campaign performance metrics becomes vital for better decision-making and maximizing the impact of display advertising spend.

Metric 2022 Projected 2023
Display Ad Spend (£bn) 24 26
Average CTR (%) 0.5 (example) 0.6 (example)

Who should enrol in Certificate Programme in Display Ad Retention Analysis?

Ideal Audience for Display Ad Retention Analysis
This Certificate Programme in Display Ad Retention Analysis is perfect for digital marketers, analysts, and advertising professionals seeking to master advanced campaign optimization techniques. With over 80% of UK businesses using online advertising (fictional statistic, use actual if available), understanding how to improve ad campaign performance and customer retention is crucial. The program is designed for those familiar with digital marketing fundamentals and looking to enhance their skills in analyzing campaign data to drive better ROAS (Return on Ad Spend). Those working in agencies, in-house marketing departments or even freelance roles focusing on PPC, will greatly benefit from the programme's focus on improving customer lifetime value (CLTV) through data analysis and effective targeting.
Specifically, this program will benefit individuals with roles such as:
  • Digital Marketing Managers
  • PPC Specialists
  • Marketing Analysts
  • Data Analysts (with some marketing experience)
  • Advertising Operations professionals