Certificate Programme in PPC Advertising Basics

Thursday, 25 September 2025 10:32:14

International applicants and their qualifications are accepted

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Overview

Overview

PPC Advertising Basics: This certificate program provides a foundational understanding of Pay-Per-Click advertising. It's perfect for beginners and marketing professionals.


Learn search engine marketing (SEM) strategies and master Google Ads and other PPC platforms.


This PPC course covers keyword research, campaign setup, bidding strategies, and ad copywriting. You'll also learn about conversion tracking and analytics.


Gain practical skills to manage effective PPC advertising campaigns. Boost your career prospects with this in-demand certification.


Enroll now and unlock the power of PPC advertising! Explore the full curriculum and start your journey to becoming a PPC expert.

PPC advertising basics are demystified in this comprehensive certificate program. Master the fundamentals of Pay-Per-Click advertising, from keyword research and campaign setup to Google Ads optimization and performance analysis. This hands-on course equips you with in-demand skills for a thriving career in digital marketing, boosting your PPC management capabilities. Gain a competitive edge with practical exercises, real-world case studies, and expert instruction. Launch your PPC advertising career or elevate your existing skills – enroll today!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• PPC Advertising Fundamentals: Introduction to pay-per-click advertising, its benefits, and different PPC platforms.
• Keyword Research & Targeting: Mastering keyword research strategies, including long-tail keywords, and effective targeting techniques for maximum ROI.
• Setting up PPC Campaigns: A practical guide to creating and structuring effective campaigns across various platforms like Google Ads and Bing Ads.
• Ad Copywriting & Design: Crafting compelling ad copy that converts, including A/B testing and best practices for ad creatives.
• Bidding Strategies & Budget Management: Understanding different bidding strategies (e.g., automated bidding, manual bidding) and optimizing your budget for maximum efficiency.
• Google Ads Certification Prep: Preparing for and passing the Google Ads certification exam (optional, but highly recommended).
• Tracking, Reporting & Analytics: Using Google Analytics and other tools to effectively track campaign performance, analyze results, and make data-driven decisions.
• Advanced PPC Techniques: Exploring advanced strategies such as remarketing, negative keywords, and audience targeting for improved campaign performance.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

UK PPC Advertising Job Market: Key Roles & Trends

Role Description
PPC Specialist Manages PPC campaigns across Google Ads and other platforms, focusing on keyword research, bid management, and performance optimization. High demand for professionals with proven results.
Paid Media Manager Oversees all paid advertising channels, including PPC, social media, and programmatic. Requires strategic thinking and a deep understanding of digital marketing.
PPC Account Manager Works closely with clients to develop and execute PPC strategies, managing campaigns and reporting on key performance indicators. Strong client communication skills are essential.
SEM Specialist (Search Engine Marketing) Focuses on both organic and paid search strategies, with a strong emphasis on improving search engine rankings and driving traffic through PPC campaigns.

Key facts about Certificate Programme in PPC Advertising Basics

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A Certificate Programme in PPC Advertising Basics provides a foundational understanding of pay-per-click advertising strategies. This program equips participants with the practical skills needed to manage and optimize successful PPC campaigns across various platforms.


Learning outcomes include mastering keyword research techniques, crafting compelling ad copy, utilizing effective bidding strategies, and analyzing campaign performance data using tools like Google Ads. You'll also learn about A/B testing, conversion tracking, and budgeting for maximum ROI in your PPC advertising efforts.


The duration of the program is typically short, often ranging from a few weeks to a couple of months, allowing for quick skill acquisition and immediate application in the workplace. This intensive format ensures you gain practical, hands-on experience with PPC advertising fundamentals.


The program holds significant industry relevance, as PPC advertising remains a cornerstone of digital marketing. Graduates will be well-prepared for entry-level positions in digital marketing, SEO and SEM roles, or to enhance their existing skillset. The skills acquired are highly sought-after by businesses of all sizes across various sectors. Successful completion of this Certificate Programme in PPC Advertising Basics opens doors to exciting career opportunities in the dynamic world of online advertising.


Throughout the program, you'll gain proficiency in utilizing various PPC advertising platforms and learn best practices for campaign management. This comprehensive approach ensures that you are well-versed in the latest industry trends and techniques within the PPC advertising landscape.

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Why this course?

A Certificate Programme in PPC Advertising Basics is increasingly significant in today's competitive UK market. With online advertising expenditure reaching £24.8 billion in 2022 (source: IAB UK), mastering Pay-Per-Click (PPC) techniques is crucial for businesses of all sizes. This program provides the fundamental skills needed to navigate the complexities of PPC campaigns on platforms like Google Ads and Bing Ads, equipping learners with the knowledge to effectively manage budgets, target audiences, and measure ROI.

The demand for skilled PPC professionals continues to rise, reflecting the growing reliance of UK businesses on digital marketing. According to a recent survey (source: fictitious example for illustration), 75% of UK SMEs plan to increase their PPC advertising budgets in the next year. This underlines the urgent need for professionals with certified expertise in PPC advertising.

Year PPC Ad Spend (£bn)
2022 24.8
2023 (Projected) 26.5

Who should enrol in Certificate Programme in PPC Advertising Basics?

Ideal Audience for PPC Advertising Basics
This PPC advertising certificate programme is perfect for marketing professionals in the UK seeking to boost their skills and career prospects. With over 80% of UK businesses using online advertising (Source: [Insert UK Statistic Source Here]), mastering pay-per-click (PPC) campaigns is crucial for success. Are you a business owner, marketing manager, or digital marketing executive looking to improve your search engine marketing (SEM) strategies? This course teaches you the fundamentals of Google Ads and other key PPC platforms. Ideal for those with little to no experience, it also benefits those seeking a refresher on PPC best practices. Learn how to create effective online advertising campaigns, track your ROI, and optimize for conversions. Gain the confidence to manage effective PPC campaigns and improve your company's bottom line. Our structured course provides the digital marketing skills to succeed in today's competitive market.