Certificate Programme in Social Listening and Sentiment Analysis

Saturday, 28 February 2026 13:38:44

International applicants and their qualifications are accepted

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Overview

Overview

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Social Listening is crucial for understanding public perception. This Certificate Programme in Social Listening and Sentiment Analysis equips you with the skills to effectively monitor and analyze online conversations.


Learn to utilize powerful social media analytics tools and techniques. Master sentiment analysis to gauge public opinion towards brands, products, or events.


The programme benefits marketers, researchers, and anyone needing to understand public sentiment. Gain valuable insights from social listening data, impacting decision-making.


Develop practical social listening strategies. Enhance your career prospects by understanding this critical skill. Enroll today and unlock the power of social listening!

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Social Listening and Sentiment Analysis is a vital skill in today's digital world. This certificate program equips you with practical skills in data analysis, brand monitoring, and social media intelligence. Learn to leverage powerful tools like social media analytics platforms to understand customer sentiment, uncover market trends, and inform business strategies. Our hands-on approach and case studies provide invaluable experience, boosting your career prospects in marketing, public relations, and market research. Gain a competitive edge and become a master of social listening and sentiment analysis!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Introduction to Social Listening and Sentiment Analysis
• Data Collection Methods for Social Media Monitoring
• Sentiment Analysis Techniques: Lexicon-based and Machine Learning Approaches
• Visualizing Social Data and Key Performance Indicators (KPIs)
• Social Listening for Brand Reputation Management
• Case Studies in Social Listening and Sentiment Analysis
• Ethical Considerations in Social Data Analysis
• Advanced Topic Modeling and Text Analytics

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Roles in Social Listening & Sentiment Analysis (UK) Description
Social Media Analyst Track brand mentions, analyze sentiment, and provide actionable insights for marketing campaigns. High demand for skills in social listening tools and data visualization.
Sentiment Analysis Specialist Develop and implement sentiment analysis models using NLP techniques. Expertise in Python and R is highly valued.
Digital Marketing Manager (Social Listening Focus) Lead social media strategies based on real-time sentiment and audience analysis. Strong understanding of social media platforms and marketing principles is key.
Data Scientist (Social Media Analytics) Extract insights from large social media datasets, build predictive models, and present findings to stakeholders. Requires strong programming and statistical skills.

Key facts about Certificate Programme in Social Listening and Sentiment Analysis

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A Certificate Programme in Social Listening and Sentiment Analysis equips participants with the skills to effectively monitor and interpret online conversations. This program focuses on practical application and real-world case studies, ensuring graduates are prepared for immediate impact in their roles.


Learning outcomes include mastering social media analytics tools, performing sentiment analysis, and effectively visualizing data for insightful reporting. Participants will develop proficiency in identifying key trends, brand mentions, and customer feedback from various online sources, including Twitter, Facebook, and online forums. This translates directly to improved marketing strategies and crisis communication.


The programme duration typically ranges from a few weeks to several months, depending on the intensity and format chosen (online, in-person, or blended learning). This flexibility caters to professionals seeking upskilling or career advancement opportunities.


In today's data-driven world, social listening and sentiment analysis are crucial for businesses across all industries. From brand management and market research to customer service and public relations, this certificate provides highly relevant skills for career progression and increased employability. Data visualization techniques and report writing are also integral components, further enhancing a candidate's value proposition.


Graduates of this Certificate Programme in Social Listening and Sentiment Analysis are well-prepared for roles such as social media manager, market research analyst, and data analyst, among others. The program's focus on practical skills ensures immediate applicability in competitive job markets.

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Why this course?

A Certificate Programme in Social Listening and Sentiment Analysis is increasingly significant in today's UK market. Businesses are recognising the power of understanding public opinion and brand perception. According to a recent study, 70% of UK businesses now utilise social media for marketing, highlighting a critical need for professionals skilled in social listening and sentiment analysis. This translates into a substantial demand for individuals proficient in extracting actionable insights from online conversations.

Sector Adoption Rate (%)
Finance 85
Retail 78
Technology 92

Understanding consumer sentiment, identifying emerging trends, and managing online reputation are crucial skills for success in today’s competitive landscape. This certificate programme equips professionals with the necessary tools and techniques to effectively monitor social media, analyse data and transform raw information into strategic business decisions. The ability to interpret sentiment analysis results, particularly in the context of a UK market, is highly valued, offering graduates a significant advantage in the job market. This makes the programme a valuable investment for career advancement.

Who should enrol in Certificate Programme in Social Listening and Sentiment Analysis?

Ideal Audience for our Certificate Programme in Social Listening and Sentiment Analysis Description
Marketing Professionals Gain valuable insights into consumer opinions and brand perception using social media monitoring and sentiment analysis techniques. Leverage social listening for data-driven marketing strategies and improve campaign effectiveness. Over 80% of UK consumers use social media, making this knowledge crucial.
Market Research Analysts Enhance your research methodologies by incorporating social listening and sentiment analysis. Identify emerging trends and consumer needs quickly and efficiently, providing a competitive advantage in the UK market's dynamic landscape.
Public Relations and Communications Specialists Effectively manage brand reputation by tracking online conversations and understanding public sentiment. React proactively to crises, and refine communication strategies for improved engagement. The UK PR industry consistently benefits from real-time brand monitoring.
Data Analysts and Business Intelligence Professionals Develop advanced skills in data analysis and interpretation of unstructured data. Master sentiment analysis techniques to extract actionable insights from social media conversations, enhancing strategic decision-making across the business.