Certificate Programme in Social Listening for Tech Companies

Friday, 04 July 2025 13:31:15

International applicants and their qualifications are accepted

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Overview

Overview

Social Listening is crucial for tech companies. This Certificate Programme equips you with the skills to effectively monitor and analyze online conversations.


Learn to leverage social media analytics and sentiment analysis tools. Understand how to track brand mentions, identify emerging trends, and manage online reputation.


Designed for marketing professionals, product managers, and anyone in tech wanting to improve their social listening strategies. Gain practical experience through case studies and hands-on exercises.


Master data visualization and reporting techniques to present compelling insights to stakeholders. This social listening program provides valuable skills for career advancement.


Enroll today and transform your understanding of online conversations. Explore the programme details now!

Social Listening is crucial for tech companies navigating the digital landscape. This Certificate Programme equips you with practical skills in analyzing online conversations to understand customer sentiment, brand perception, and emerging trends. Master data analysis techniques and sophisticated social media tools. Gain a competitive edge and enhance your career prospects in digital marketing, market research, or product development. Our unique curriculum includes case studies from leading tech firms and mentorship from industry experts. Become a proficient social listener and unlock valuable insights to drive strategic decision-making for your tech company. Enroll now and transform your career!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Introduction to Social Listening and its Value for Tech Companies
• Social Media Landscape & Platform-Specific Strategies (Twitter, Facebook, Instagram, LinkedIn, Reddit)
• Data Collection and Analysis Techniques for Social Listening
• Sentiment Analysis and Brand Reputation Management
• Competitive Intelligence & Benchmarking using Social Listening
• Crisis Management & Brand Protection through Social Listening
• Social Listening Tools & Technologies
• Visualizing and Reporting Social Listening Data (Data Storytelling)
• Case Studies: Social Listening Successes & Failures in Tech
• Ethical Considerations in Social Listening & Data Privacy

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Social Listening Analyst Roles in UK Tech

Role Description
Senior Social Listening Analyst Lead social listening strategies, mentor junior analysts, and provide in-depth data analysis for major UK tech firms. Expertise in advanced analytics techniques is crucial.
Junior Social Listening Specialist Monitor social media channels, identify trends, and create reports for UK tech companies. Develop foundational skills in social media listening tools and data interpretation.
Social Media Intelligence Manager Develop and execute social media intelligence strategies, providing actionable insights to influence UK tech company marketing and PR initiatives. Deep understanding of competitive landscape required.

Key facts about Certificate Programme in Social Listening for Tech Companies

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This Certificate Programme in Social Listening for Tech Companies equips professionals with the skills to leverage social media data for strategic decision-making. Participants gain proficiency in utilizing social listening tools and techniques, enabling them to effectively monitor brand reputation, identify emerging trends, and understand customer sentiment within the technology sector.


The programme's curriculum covers key aspects of social listening, including data collection, analysis, and reporting. Learners will develop expertise in identifying relevant keywords and hashtags for comprehensive data gathering, performing sentiment analysis to understand customer opinions, and creating insightful reports to communicate findings to stakeholders. This includes practical exercises using industry-standard social listening platforms.


Upon completion, participants will be able to confidently conduct social listening projects, interpret complex data sets, and translate insights into actionable strategies. This includes improved crisis communication skills and the capacity to proactively address potential issues flagged by social media monitoring. The programme fosters a deep understanding of the competitive landscape and allows for better product development based on actual user feedback.


The programme duration is typically 8 weeks, encompassing a blend of online learning modules, practical workshops, and individual projects. This flexible format allows for convenient participation while maintaining a high level of engagement. The focus is on practical application, providing immediate value for professionals working in tech companies.


The skills acquired through this Certificate Programme in Social Listening are highly relevant to various roles within the technology industry, including marketing, public relations, product development, and customer service. Graduates will be well-prepared to contribute significantly to their organizations by harnessing the power of social media data for improved decision-making and enhanced business performance. This includes understanding social media analytics and competitive intelligence, crucial elements within the digital marketing landscape.


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Why this course?

Certificate Programme in Social Listening is increasingly significant for UK tech companies navigating today's complex digital landscape. With over 71% of UK consumers using social media (Source: Statista 2023), proactive social listening is no longer a luxury but a necessity for brand management and reputation control. Ignoring online conversations can lead to missed opportunities and reputational damage, emphasizing the urgent need for professionals skilled in data analysis and sentiment tracking.

A recent survey (Source: fictitious data for illustrative purposes) shows the growing demand for social listening expertise in the UK tech sector:

Company Size Demand Index
Small 30
Medium 60
Large 90

This Certificate Programme bridges this skills gap, equipping professionals with the analytical tools and strategic thinking needed to effectively leverage social listening for competitive advantage. The program’s practical focus on sentiment analysis and strategic response planning directly addresses the needs of the modern UK tech market. Graduates are well-positioned for roles involving brand monitoring, consumer insights, and crisis management.

Who should enrol in Certificate Programme in Social Listening for Tech Companies?

Ideal Audience for our Social Listening Certificate Programme Description UK Relevance
Marketing & Communications Professionals Individuals responsible for brand reputation and customer engagement, seeking to leverage social listening for effective campaign management and crisis communication. Over 80% of UK consumers consult online reviews before making purchases, making social listening crucial for understanding brand perception.
Product Managers & Developers Teams aiming to improve product development cycles by analyzing user feedback and sentiment expressed on various social media platforms and online communities. Effective data analysis skills are critical here. The UK tech sector is booming, with a focus on innovation requiring direct consumer feedback integration.
Customer Service & Support Teams Professionals striving to enhance customer service strategies and resolve issues proactively by monitoring social media channels for mentions and feedback. UK customer service expectations are high, and swift responses to online complaints are crucial for maintaining positive brand image.
Data Analysts & Business Intelligence Professionals Those looking to develop their social media analytics capabilities to extract meaningful insights from large datasets for strategic decision-making. This programme strengthens data interpretation skills. Demand for data analysts with social media expertise is increasing rapidly in the UK, reflecting the growth of digital marketing.