Certified Professional in Data-driven Customer Relationship Management

Friday, 26 September 2025 17:12:22

International applicants and their qualifications are accepted

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Overview

Overview

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Certified Professional in Data-driven Customer Relationship Management (CRM) certification empowers professionals to leverage data for improved customer interactions.


This program equips marketing, sales, and customer service professionals with advanced CRM skills. You'll master data analysis, customer segmentation, and campaign optimization.


Learn to build data-driven strategies using tools like Salesforce, HubSpot, and other CRM platforms. Gain a competitive advantage with proven techniques for enhanced customer loyalty.


Data-driven Customer Relationship Management is essential for modern business success. Become a Certified Professional and transform your career.


Explore the certification program today and unlock your potential!

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Certified Professional in Data-driven Customer Relationship Management is your key to mastering modern CRM strategies. This intensive program equips you with data analysis and customer behavior modeling skills, transforming your customer interactions. Learn cutting-edge techniques in CRM software implementation and customer journey mapping. Boost your career prospects with in-demand skills, opening doors to exciting roles in marketing, sales, and analytics. Our unique curriculum blends theoretical knowledge with practical hands-on projects, guaranteeing immediate applicability. Become a data-driven CRM expert and elevate your career today.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Data-Driven Customer Relationship Management (CRM) Fundamentals
• CRM System Implementation and Configuration
• Customer Segmentation and Targeting Strategies
• Data Analytics for CRM: Metrics, Reporting, and Dashboards
• Predictive Modeling and Customer Lifetime Value (CLTV)
• Marketing Automation and Campaign Management
• Customer Journey Mapping and Personalization
• Data Governance and CRM Data Security
• CRM Integration with other business systems (e.g., Sales, Marketing, Service)
• Advanced CRM Techniques and Best Practices

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role (Data-Driven CRM) Description
Certified CRM Analyst (UK) Develops and implements data-driven CRM strategies, analyzes customer data to optimize marketing campaigns, and improves customer retention. Requires strong analytical and reporting skills.
Senior Data-Driven CRM Manager Leads and manages CRM projects, oversees data analysis and reporting teams, and ensures alignment with overall business objectives. Deep understanding of CRM platforms and data visualization essential.
Data Scientist (Customer Relationship Management) Develops predictive models for customer behavior, utilizing machine learning to enhance CRM effectiveness and personalize customer interactions. Expertise in statistical modelling is paramount.
Customer Relationship Manager (Data Focused) Manages customer relationships, leverages CRM data to personalize interactions, identifies sales opportunities, and enhances customer satisfaction. Strong communication and relationship building skills are vital.

Key facts about Certified Professional in Data-driven Customer Relationship Management

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A Certified Professional in Data-driven Customer Relationship Management (CRM) certification equips professionals with the skills to leverage data for enhanced customer engagement and business growth. The program focuses on integrating data analytics into CRM strategies, leading to improved customer lifetime value and more effective marketing campaigns.


Learning outcomes typically include mastering data analysis techniques relevant to CRM, developing data-driven strategies for customer segmentation and personalization, and utilizing CRM software effectively for improved customer interactions. Students learn to interpret data visualizations, build predictive models, and apply these insights to optimize customer journeys. This involves exploring customer relationship management best practices and the use of business intelligence tools.


The duration of a Certified Professional in Data-driven Customer Relationship Management program varies depending on the provider, ranging from a few weeks for intensive courses to several months for more comprehensive programs. Some programs offer flexible online learning options, catering to working professionals’ schedules.


Industry relevance for this certification is exceptionally high. In today's data-driven world, organizations across various sectors, including marketing, sales, and customer service, increasingly demand professionals with expertise in data-driven customer relationship management. This expertise is crucial for boosting customer retention, improving customer satisfaction, and gaining a competitive edge.


Graduates of a Certified Professional in Data-driven Customer Relationship Management program are well-positioned for roles such as CRM Analyst, Marketing Data Analyst, Customer Insights Manager, or Business Intelligence Analyst. The certification demonstrates a commitment to professional development and provides a competitive advantage in the job market.

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Why this course?

Certified Professional in Data-driven Customer Relationship Management (CRM) is increasingly significant in today's UK market. The UK's digital economy is booming, with a reported increase in online retail sales driving the demand for professionals skilled in leveraging data for improved customer interactions. According to a recent study, 70% of UK businesses now utilize CRM systems, underscoring the importance of skilled professionals who can effectively manage and interpret data to enhance customer experience and loyalty.

Sector Percentage using CRM
Retail 85%
Finance 72%
Technology 68%
Healthcare 55%

A Certified Professional in Data-driven CRM possesses the skills to analyze this data, optimize marketing campaigns, personalize customer journeys, and improve overall business efficiency. This certification demonstrates a high level of expertise in a rapidly growing field, making certified professionals highly sought-after by UK companies. The ability to extract actionable insights from customer data is paramount for success in today's competitive landscape.

Who should enrol in Certified Professional in Data-driven Customer Relationship Management?

Ideal Audience for a Certified Professional in Data-driven Customer Relationship Management (CRM) UK Relevance
Marketing professionals seeking to leverage data analytics for improved customer engagement and campaign optimization. This includes professionals focusing on data analysis, digital marketing and customer journey mapping within organizations. Over 80% of UK businesses now use CRM systems (Source: *Insert UK Statistic Source Here*), indicating a high demand for professionals skilled in data-driven CRM.
Sales professionals aiming to boost sales performance by identifying high-value prospects and personalizing interactions using customer insights gained through data analysis and reporting. Proficiency in sales forecasting and pipeline management is beneficial. UK businesses prioritize customer retention, making data-driven CRM skills highly valuable for enhancing sales conversion rates. (Source: *Insert UK Statistic Source Here*)
Customer service representatives wanting to enhance customer satisfaction and loyalty through personalized service and proactive issue resolution using CRM-based customer history analysis. Experience in effective communication and complaint resolution enhances this. Excellent customer service is crucial for UK businesses; data-driven CRM helps achieve this through efficient communication and issue tracking. (Source: *Insert UK Statistic Source Here*)
Business analysts and data scientists who want to specialize in CRM applications, applying advanced analytical techniques to unlock the full potential of customer data for strategic decision-making and business intelligence. The UK's growing data analytics sector creates opportunities for specialists in data-driven CRM. (Source: *Insert UK Statistic Source Here*)