Certified Specialist Programme in Data-driven App Marketing

Sunday, 14 September 2025 12:46:59

International applicants and their qualifications are accepted

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Overview

Overview

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Certified Specialist Programme in Data-driven App Marketing equips marketers with essential skills. It focuses on leveraging data analytics for app store optimization (ASO).


Learn app marketing strategies using key performance indicators (KPIs). Understand user acquisition (UA) and retention strategies through data analysis.


This programme is ideal for app marketers, product managers, and analysts. Data-driven decision-making is key to app success. The Certified Specialist Programme in Data-driven App Marketing provides the tools you need.


Master mobile app marketing and boost your career. Enroll today and transform your app marketing approach. Explore the curriculum now!

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Certified Specialist Programme in Data-driven App Marketing equips you with the cutting-edge skills to excel in the mobile app industry. This intensive programme focuses on app store optimization (ASO), user acquisition, and data analytics, providing a comprehensive understanding of the entire app marketing lifecycle. Gain expertise in performance marketing, attribution modeling, and mobile marketing strategies. Become a certified specialist and unlock exciting career prospects as a marketing analyst, app marketing manager, or data scientist. Our unique, hands-on approach ensures you'll develop practical skills and build a strong professional network. Launch your data-driven app marketing career today with our Certified Specialist Programme.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Data-Driven App Marketing Strategy & Planning
• User Acquisition & Retention Strategies (A/B testing, cohort analysis)
• App Store Optimization (ASO) & Keyword Research
• Mobile Marketing Analytics & Measurement (Attribution modeling, ROI)
• Social Media Marketing for App Promotion (Campaign management, influencer marketing)
• Paid Advertising for Apps (Google Ads, Facebook Ads, Apple Search Ads)
• Data Visualization & Reporting (Dashboards, data storytelling)
• Predictive Analytics for App Marketing (forecasting, user segmentation)
• App Marketing Automation & Tools (CRM, marketing automation platforms)

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role (Data-Driven App Marketing) Description
App Marketing Specialist Develops and executes marketing strategies for mobile applications, leveraging data analytics for optimization. Focuses on user acquisition, retention, and campaign performance.
Growth Hacker (App Marketing) Employs data-driven experimentation and innovative marketing techniques to achieve rapid user growth. A highly analytical role prioritizing data-informed decision-making.
Data Analyst (App Marketing) Analyzes marketing campaign data to identify trends, measure ROI, and provide insights for improved strategy. Proficient in data visualization and reporting.
Marketing Automation Specialist (Apps) Automates marketing processes using tools like CRM and marketing automation platforms. Leverages data to personalize campaigns and improve efficiency.

Key facts about Certified Specialist Programme in Data-driven App Marketing

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The Certified Specialist Programme in Data-driven App Marketing equips participants with the skills to leverage data analytics for impactful app marketing strategies. This intensive program focuses on practical application, ensuring graduates are immediately employable in the competitive app marketing landscape.


Learning outcomes include mastering key performance indicators (KPIs), proficiently using marketing analytics platforms, and developing data-driven app store optimization (ASO) strategies. Participants will learn to interpret complex data sets, predict user behavior, and ultimately, boost app downloads and user engagement. This deep dive into mobile app marketing analytics ensures a comprehensive understanding of the field.


The programme typically spans six weeks, delivered through a blend of online modules, interactive workshops, and practical case studies. This flexible format allows professionals to upskill while maintaining their current commitments. The curriculum is regularly updated to reflect the latest trends and advancements in mobile marketing technology and attribution modeling.


Industry relevance is paramount. This Certified Specialist Programme in Data-driven App Marketing addresses the growing demand for data-savvy marketers in the rapidly evolving app industry. Graduates are well-prepared for roles such as mobile marketing analyst, growth marketer, or app marketing manager, contributing directly to the success of app businesses across various sectors.


The program also integrates best practices in user acquisition (UA) and retention strategies, further enhancing the value proposition of the certification. Graduates will be equipped to navigate the complexities of the app marketplace and make informed, data-backed decisions to optimize their app's performance and market share.

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Why this course?

Certified Specialist Programme in Data-driven App Marketing is increasingly significant in the UK's rapidly evolving digital landscape. The UK app market is booming, with a recent study showing 75% of UK adults using smartphones. This surge in mobile usage fuels the demand for professionals skilled in data-driven app marketing strategies. A certified specialist possesses the expertise to leverage analytics, A/B testing, and user behaviour data to optimise app store optimisation (ASO), user acquisition (UA), and in-app engagement. This expertise translates directly to improved ROI for businesses.

Skill Demand
ASO High
UA High
In-App Analytics Very High

The Certified Specialist Programme bridges the gap between industry needs and skilled professionals, equipping individuals with the necessary tools to thrive in this competitive market. Gaining this certification showcases a commitment to data-driven app marketing best practices, enhancing career prospects and marketability. With the UK's digital economy continuing its rapid growth, this programme offers an invaluable investment in future success.

Who should enrol in Certified Specialist Programme in Data-driven App Marketing?

Ideal Audience for our Certified Specialist Programme in Data-driven App Marketing UK Relevance
Marketing professionals seeking to enhance their skills in leveraging data analytics for improved app store optimization (ASO) and user acquisition (UA). This includes mobile marketing managers, digital marketing specialists, and growth hackers. The UK boasts a thriving mobile app market, with a significant number of businesses actively investing in app marketing strategies. This programme directly addresses the growing demand for data-driven expertise within this landscape.
App developers and publishers aiming to understand and implement data-informed marketing decisions to boost downloads, engagement, and monetization. This includes individuals involved in product development and business analysis, working directly with app data. According to [insert UK statistic source here], [insert relevant UK statistic about app usage or market size]. This highlights the need for UK-based app developers and publishers to acquire specialized data-driven app marketing skills.
Entrepreneurs and startup founders who recognize the crucial role of data analytics in achieving sustainable app growth and market penetration. This includes those actively seeking to learn advanced mobile marketing techniques for their own apps or app businesses. The UK's vibrant startup ecosystem creates many opportunities for ambitious entrepreneurs. This programme empowers them with the analytical skills to successfully launch and scale their apps.