Key facts about Certified Specialist Programme in Digital Advertising and GDPR
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The Certified Specialist Programme in Digital Advertising and GDPR equips professionals with the knowledge and skills to navigate the complex landscape of digital marketing while adhering to data privacy regulations. This intensive program ensures compliance and ethical practices are central to your digital advertising strategies.
Learning outcomes include a comprehensive understanding of GDPR principles, practical application of data protection techniques within digital advertising campaigns, and the ability to develop compliant and effective advertising strategies across various platforms. You'll gain proficiency in tools and techniques for consent management and data minimization.
The programme duration is typically structured to accommodate working professionals, often spanning several weeks or months, with a blend of online and potentially in-person modules. The exact duration might vary depending on the specific provider.
This Certified Specialist Programme in Digital Advertising and GDPR is highly relevant to various roles within the digital marketing industry, including marketing managers, data analysts, and advertising specialists. Successful completion demonstrates a commitment to best practices, enhancing career prospects and boosting professional credibility in the increasingly data-driven world of digital advertising. The program integrates key concepts of data privacy compliance, digital marketing strategies, and advertising technology (AdTech).
By gaining this certification, professionals demonstrate expertise in both effective digital advertising and GDPR compliance, making them valuable assets in today's competitive job market. This program covers topics such as programmatic advertising, search engine optimization (SEO), and social media marketing, all while maintaining a focus on legal compliance.
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Why this course?
The Certified Specialist Programme in Digital Advertising is increasingly significant in the UK's evolving digital landscape, particularly given the stringent regulations imposed by GDPR. With over 80% of UK businesses now actively engaging in digital advertising, according to a recent study (Source: insert credible source here), obtaining a recognised qualification like this is vital for career progression. The programme equips professionals with the knowledge to navigate the complexities of GDPR compliance, a critical aspect for any advertiser. In 2023, the ICO (Information Commissioner's Office) reported a substantial increase in data breach reports, highlighting the importance of GDPR training. This upsurge underscores the need for professionals to understand data protection and privacy, alongside effective advertising strategies.
| Year |
GDPR related fines (millions GBP) |
| 2022 |
15 |
| 2023 |
20 |