Certified Specialist Programme in Display Ad Engagement Rates

Friday, 29 August 2025 08:58:13

International applicants and their qualifications are accepted

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Overview

Overview

Certified Specialist Programme in Display Ad Engagement Rates empowers digital marketers to master display advertising.


Learn to optimize click-through rates (CTR) and viewability. This program covers advanced techniques for improving display ad performance.


Understand banner ad design, targeting strategies, and reporting metrics crucial for boosting engagement rates. Display ad engagement rates are key to successful campaigns.


This Certified Specialist Programme in Display Ad Engagement Rates is perfect for marketing professionals, advertising agencies and anyone seeking to boost their ROI.


Enroll today and become a display advertising expert. Discover how to elevate your campaigns.

Certified Specialist Programme in Display Ad Engagement Rates empowers you to master the art of captivating online audiences. This intensive program focuses on improving click-through rates and driving conversions through effective display advertising strategies. Learn cutting-edge techniques in ad creative, targeting, and analytics. Boost your career prospects in digital marketing, significantly increasing your earning potential. Our unique curriculum includes hands-on projects and industry expert mentorship, providing a competitive edge in the job market. Become a certified specialist and unlock your potential in display advertising today.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Display Advertising Fundamentals
• Banner Ad Creative Best Practices
• Understanding Display Ad Targeting (including contextual, behavioral, and retargeting)
• Measuring Display Ad Engagement Rates and KPIs
• Optimizing Display Ad Campaigns for Higher Click-Through Rates (CTR)
• A/B Testing and Multivariate Testing for Display Ads
• Attribution Modeling for Display Advertising
• Advanced Display Ad Strategies and Tactics
• Programmatic Display Advertising
• Reporting and Analytics for Display Ad Engagement

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Job Role Description Salary Range (GBP)
Display Ad Engagement Specialist Develop and implement strategies to boost click-through rates and engagement with display advertising campaigns. Analyse campaign performance and optimize for improved ROI. £30,000 - £55,000
Senior Display Advertising Manager Lead a team of specialists, overseeing multiple display advertising campaigns. Manage budgets, optimize performance, and report on key metrics. Expertise in programmatic advertising essential. £50,000 - £80,000
Programmatic Display Specialist Utilize programmatic platforms to manage and optimize display ad campaigns. Deep understanding of RTB, data targeting, and ad tech platforms. £40,000 - £70,000
PPC & Display Advertising Executive Manage paid search and display advertising campaigns across various platforms. Develop and execute strategies to increase conversions and brand awareness. £25,000 - £45,000

Key facts about Certified Specialist Programme in Display Ad Engagement Rates

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The Certified Specialist Programme in Display Ad Engagement Rates equips professionals with in-depth knowledge and practical skills to significantly improve their display advertising campaigns. This program focuses on optimizing campaigns for higher click-through rates, conversion rates, and overall engagement.


Learning outcomes include mastering advanced display ad targeting techniques, understanding the nuances of various ad formats and their impact on user engagement, and developing data-driven strategies for maximizing return on investment (ROI). You'll also learn to analyze key performance indicators (KPIs) effectively and use them to refine your display ad strategies.


The program's duration is typically [Insert Duration Here], structured to balance in-depth learning with practical application. Interactive modules, real-world case studies, and hands-on exercises ensure a dynamic learning experience relevant to today’s rapidly evolving digital marketing landscape.


This certification is highly relevant in today's competitive digital marketing industry. A strong understanding of display ad engagement rates is crucial for professionals seeking to boost their career prospects in areas such as PPC advertising, digital media buying, and online marketing management. Graduates gain a competitive edge, demonstrating expertise in optimizing display advertising performance and contributing to increased profitability for their organizations.


The program covers various display advertising platforms, including Google Display Network and other prominent platforms, ensuring broad applicability of the learned skills and knowledge related to online advertising and digital marketing strategy.

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Why this course?

The Certified Specialist Programme in Display Ad Engagement is increasingly significant in today's competitive UK digital marketing landscape. With online advertising expenditure in the UK reaching £24 billion in 2022 (source: IAB UK), mastering display ad optimisation is crucial for success. A recent study (fictional data used for illustrative purposes) shows a strong correlation between certification and improved campaign performance. Businesses leveraging certified specialists report significantly higher engagement rates, leading to better ROI.

Program Engagement Rate (%)
Certified Specialist Programme 15
Non-Certified 8

Display ad engagement is a critical metric, and the Certified Specialist Programme provides the skills and knowledge to significantly improve this crucial KPI. This directly contributes to a stronger market position for both businesses and individual professionals in the increasingly digital UK economy.

Who should enrol in Certified Specialist Programme in Display Ad Engagement Rates?

Ideal Audience for Certified Specialist Programme in Display Ad Engagement Rates
This Certified Specialist Programme in Display Ad Engagement Rates is perfect for marketing professionals aiming to boost their campaign performance and ROI. Are you a digital marketer struggling to improve click-through rates (CTR) and conversion rates? With over 70% of UK businesses using digital advertising (source needed), mastering display advertising is crucial for success.
Specifically, this program benefits:
• PPC specialists seeking advanced skills in display advertising.
• Media buyers looking to optimize ad spend and achieve higher engagement.
• Marketing managers responsible for overseeing digital campaigns and maximizing their impact.
• Advertising professionals at all levels aiming to enhance their expertise and career prospects.