Certified Specialist Programme in Mobile Marketing Measurement

Friday, 13 February 2026 08:43:19

International applicants and their qualifications are accepted

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Overview

Overview

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Certified Specialist Programme in Mobile Marketing Measurement equips you with in-demand skills. It focuses on mastering mobile marketing analytics.


This programme is ideal for marketing professionals, analysts, and anyone needing to understand mobile app performance.


Learn to utilize key metrics, interpret mobile marketing data, and optimize campaigns for better ROI.


Master attribution modelling and advanced analytics techniques for improved decision-making. Gain a competitive edge with this Mobile Marketing Measurement certification.


Enroll today and elevate your mobile marketing career. Explore the curriculum now!

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Mobile Marketing Measurement: Master the art of precise mobile marketing attribution! This Certified Specialist Programme equips you with in-demand skills in mobile analytics, campaign optimization, and ROI measurement. Gain expertise in attribution modeling and data analysis techniques to drive impactful mobile strategies. Boost your career prospects in a rapidly growing field. Our unique curriculum includes hands-on projects and industry case studies, providing practical experience and preparing you for a successful career in mobile marketing. Become a certified specialist today!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Mobile Marketing Measurement Fundamentals
• Attribution Modeling for Mobile Campaigns
• Mobile App Marketing Measurement & Analytics (including ROI)
• Data Analysis & Reporting for Mobile Marketing
• Key Performance Indicators (KPIs) in Mobile Marketing
• Privacy and Compliance in Mobile Measurement
• Advanced Mobile Analytics Techniques
• Predictive Analytics in Mobile Marketing

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Mobile Marketing Measurement Analyst Analyze campaign performance, identify areas for improvement, and optimize mobile marketing strategies for maximum ROI. Requires strong analytical and data visualization skills using tools such as Google Analytics.
Senior Mobile Marketing Specialist (UK) Lead and mentor a team, develop and implement comprehensive mobile marketing measurement plans, and report on key performance indicators (KPIs). Expertise in attribution modeling and advanced analytics is crucial.
Mobile Marketing Manager - Performance & Measurement Oversee all aspects of mobile marketing measurement, including campaign planning, execution, analysis, and reporting. Experience managing budgets and working with cross-functional teams is essential.
Digital Marketing Manager (Mobile Focus) Develop and execute mobile-centric digital marketing strategies, using data-driven insights to guide decision-making. Strong experience in A/B testing and mobile attribution modeling is required.

Key facts about Certified Specialist Programme in Mobile Marketing Measurement

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The Certified Specialist Programme in Mobile Marketing Measurement equips professionals with the skills to effectively measure and analyze mobile marketing campaigns. This intensive program focuses on delivering actionable insights, leading to improved ROI and strategic decision-making.


Upon completion of the Certified Specialist Programme in Mobile Marketing Measurement, participants will be proficient in various attribution models, data analysis techniques, and reporting methodologies specific to the mobile landscape. They will gain expertise in using leading mobile analytics platforms and tools, mastering crucial skills like campaign tracking, conversion optimization, and A/B testing.


The program's duration is typically tailored to the specific learning needs, often spanning several weeks or months, with a flexible learning structure. This allows professionals to integrate their studies with their existing work commitments. The curriculum incorporates a mix of theoretical knowledge and hands-on practical application using real-world case studies.


In today's digital-first world, mobile marketing is paramount. This Certified Specialist Programme in Mobile Marketing Measurement directly addresses the industry's growing demand for professionals with expertise in mobile analytics and measurement. The program's relevance is further solidified by its focus on current best practices and emerging trends in mobile marketing attribution, including marketing analytics, mobile app marketing, and user engagement metrics.


Graduates of this program are highly sought after by advertising agencies, marketing departments, and mobile app developers. The certification demonstrates a strong understanding of data-driven mobile marketing strategies, making graduates competitive in a rapidly evolving market. This expertise in mobile analytics and marketing measurement is crucial for successful mobile marketing campaigns.

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Why this course?

Certified Specialist Programme in Mobile Marketing Measurement is increasingly significant in the UK's dynamic digital landscape. With mobile accounting for over 60% of digital ad spend in the UK (source: eMarketer, 2023), mastering mobile marketing measurement is crucial for businesses to optimize ROI. The programme equips professionals with the skills to navigate complex attribution models, leveraging tools like Google Analytics and AppsFlyer to understand user behaviour and campaign effectiveness. This is especially vital given the growing importance of privacy-focused marketing strategies and the increasing prevalence of mobile-first consumers.

Metric Value
Mobile Ad Spend Growth (YoY) 15%
Average Mobile App Downloads (per user) 3

Who should enrol in Certified Specialist Programme in Mobile Marketing Measurement?

Ideal Candidate Profile Key Skills & Experience
A Certified Specialist Programme in Mobile Marketing Measurement is perfect for marketing professionals seeking to master mobile attribution and analytics. Over 80% of UK consumers now use smartphones, creating a massive opportunity for those with advanced mobile marketing skills. Experience in digital marketing, ideally with a focus on mobile. Familiarity with marketing analytics platforms (e.g., Google Analytics, AppsFlyer) is beneficial, as is an understanding of key mobile marketing metrics (e.g., CPI, CPA, ROAS). Strong analytical and problem-solving skills are essential for successful campaign measurement and optimisation.
This programme is also ideal for individuals aspiring to advance their careers within the growing mobile marketing industry. With the UK's mobile advertising market expected to continue its rapid growth, certified professionals will be in high demand. Proven ability to interpret data and draw actionable insights. Experience working with mobile marketing budgets and campaign performance reporting will be advantageous. Proficiency in data visualisation tools is a plus.