Certified Specialist Programme in Social Media Listening for Customer Feedback

Saturday, 28 February 2026 10:44:10

International applicants and their qualifications are accepted

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Overview

Overview

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Social Media Listening for Customer Feedback is crucial for modern businesses. This Certified Specialist Programme teaches you how to effectively leverage social listening strategies.


Learn to analyze social media data, identify customer sentiment, and manage online reputation. This program is for marketing professionals, customer service agents, and anyone needing to understand social media analytics and improve customer engagement.


Gain practical skills in utilizing various social listening tools and techniques for effective customer feedback analysis. Social media listening expertise is highly valuable.


Become a certified specialist. Explore the program today and transform your approach to customer insights!

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Social Media Listening for Customer Feedback: This certified specialist program equips you with cutting-edge skills in analyzing social media data for actionable customer insights. Master sentiment analysis, brand monitoring, and competitive intelligence to drive data-driven decision-making. Gain expertise in tools like Brandwatch and Sprout Social. This intensive program boosts your career prospects in market research, customer service, and digital marketing, opening doors to exciting roles and higher earning potential. Social media analytics and customer feedback analysis are key components of this invaluable program. Become a certified social media listening expert today!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Social Media Listening Fundamentals: Introduction to social listening, its benefits, and applications in customer feedback analysis.
• Setting Up Social Listening Programs: Defining goals, choosing the right tools, and establishing KPIs for effective social media monitoring.
• Data Collection & Analysis Techniques: Mastering techniques to gather, clean, and analyze social media data for actionable customer insights. This includes sentiment analysis and topic modeling.
• Advanced Sentiment Analysis: Deep dive into sentiment analysis techniques, including identifying nuances in customer feedback and accounting for sarcasm and irony.
• Customer Journey Mapping with Social Data: Integrating social listening data into customer journey mapping for a holistic view of the customer experience.
• Visualizing & Reporting Social Listening Data: Creating compelling dashboards and reports to effectively communicate findings to stakeholders.
• Crisis Management & Reputation Monitoring: Leveraging social listening to identify and mitigate potential brand crises and manage online reputation.
• Social Listening for Product Development: Using customer feedback from social media to improve existing products and inform new product development.
• Competitive Analysis using Social Listening: Understanding competitor strategies and customer perceptions through social media monitoring.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Certified Specialist Programme: Social Media Listening for Customer Feedback - UK Job Market Insights

Career Role Description
Social Media Analyst (Customer Feedback) Analyze social media data to understand customer sentiment and identify areas for improvement. Requires strong social media listening skills and data analysis proficiency.
Digital Marketing Specialist (Customer Insights) Leverage social listening to inform marketing campaigns, improve customer experience, and drive business growth. Requires social media expertise and marketing acumen.
Customer Experience Manager (Social Media) Oversee social media channels and ensure positive customer experiences are maintained. Requires excellent communication and problem-solving skills.
Social Media Strategist (Feedback Driven) Develop and implement social media strategies based on customer feedback gathered through listening and analysis. Strategic thinking and social media knowledge are essential.

Key facts about Certified Specialist Programme in Social Media Listening for Customer Feedback

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The Certified Specialist Programme in Social Media Listening for Customer Feedback equips professionals with the skills to leverage social media data for actionable insights. This intensive program focuses on practical application, moving beyond theoretical knowledge to real-world scenarios.


Learning outcomes include mastering social listening techniques, effectively analyzing sentiment and trends, and transforming raw data into strategic recommendations for improved customer experience. Participants will learn to use advanced social listening tools and methodologies for brand reputation management and competitive analysis.


The program's duration is typically [Insert Duration Here], allowing for a comprehensive yet manageable learning experience. The curriculum is designed to be flexible, catering to diverse learning styles and professional schedules. Online modules, interactive workshops, and practical case studies are incorporated throughout the program.


In today's digitally-driven marketplace, the ability to effectively monitor and analyze social media conversations is paramount. This Certified Specialist Programme in Social Media Listening for Customer Feedback provides the crucial expertise needed for success in various sectors, including marketing, customer service, and public relations. It directly addresses the growing need for professionals skilled in social media analytics and customer feedback analysis.


This certification significantly enhances professional credibility and demonstrates a commitment to staying ahead of the curve in the evolving landscape of digital marketing and customer relationship management (CRM). Graduates are prepared to contribute immediately to organizational success through data-driven decision making, improving customer satisfaction and bolstering brand loyalty.


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Why this course?

Certified Specialist Programme in Social Media Listening is increasingly significant for businesses leveraging customer feedback. In today's market, understanding online sentiment is crucial. A recent study by the UK’s Chartered Institute of Marketing (CIM) showed that 78% of UK businesses utilize social media for customer service, highlighting the growing reliance on social media listening for understanding customer needs and preferences. This figure is projected to rise to 90% within the next three years.

Year Percentage of UK Businesses
2023 78%
2026 (Projected) 90%

The Certified Specialist Programme equips professionals with the skills to effectively analyze this data, informing strategic decisions and improving customer experience. This social media listening expertise is becoming increasingly essential for effective customer relationship management (CRM) and overall business success in the UK market. The programme addresses the growing need for professionals skilled in sentiment analysis, competitive intelligence, and brand reputation management within the evolving digital landscape.

Who should enrol in Certified Specialist Programme in Social Media Listening for Customer Feedback?

Ideal Audience Profile Key Characteristics
Marketing & Customer Service Professionals This Certified Specialist Programme in Social Media Listening for Customer Feedback is perfect for individuals managing customer relationships, analyzing social media data, and improving brand reputation. With over 70% of UK consumers using social media, understanding this landscape is crucial for effective customer feedback analysis and action.
Market Research Analysts Gain a competitive advantage by mastering social media listening techniques to uncover valuable customer insights and identify market trends. This program equips you with the skills to interpret sentiment analysis and extract actionable data, leading to more effective market research strategies.
Business Owners & Entrepreneurs Directly improve your business decisions by understanding customer needs and preferences through social media. Develop your social media listening skills and leverage customer feedback to enhance your products and services, boosting customer satisfaction and loyalty.