Certified Specialist Programme in Social Media Listening for Customer Sentiment Analysis

Tuesday, 01 July 2025 09:24:01

International applicants and their qualifications are accepted

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Overview

Overview

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Certified Specialist Programme in Social Media Listening equips you with the skills to master customer sentiment analysis.


This programme focuses on practical application of social media listening techniques. You'll learn to identify trends, analyze brand mentions, and understand customer feedback.


Develop expertise in tools and technologies for effective social media listening. Understand how to interpret data and deliver actionable insights. Social media listening is key for improving customer experience and brand reputation.


Ideal for marketing professionals, customer service teams, and business analysts seeking to leverage the power of social media listening. Enhance your career prospects with this valuable certification.


Explore the Certified Specialist Programme in Social Media Listening today. Enroll now!

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Social Media Listening is a rapidly growing field, and our Certified Specialist Programme in Social Media Listening for Customer Sentiment Analysis equips you with the skills to master it. This intensive program provides hands-on training in advanced techniques for analyzing customer sentiment, brand reputation management, and competitive intelligence. Gain expertise in sentiment analysis tools and methodologies. Boost your career prospects in marketing, public relations, and customer service. Our unique curriculum includes real-world case studies and expert mentorship, setting you apart in a competitive job market. Become a certified social media listening specialist today!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Introduction to Social Media Listening and Customer Sentiment Analysis
• Data Collection and Sources for Sentiment Analysis (Twitter, Facebook, Instagram, Reddit, etc.)
• Text Preprocessing and Cleaning for Accurate Sentiment Analysis
• Sentiment Analysis Techniques: Lexicon-based, Machine Learning-based approaches
• Advanced Sentiment Analysis: Aspect-Based Sentiment Analysis, Emotion Detection
• Visualizing and Reporting Customer Sentiment Data
• Case Studies in Customer Sentiment Analysis & Social Media Listening
• Ethical Considerations and Best Practices in Social Media Monitoring
• Social Listening Tools and Technologies
• Actionable Insights and Strategic Recommendations from Sentiment Data

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Job Role Description
Social Media Listening Analyst Analyze social media data to understand customer sentiment, identify trends, and inform marketing strategies. Requires strong analytical and communication skills.
Customer Sentiment Specialist Focus on interpreting customer feedback from various social media platforms, providing actionable insights to improve products and services. Expertise in qualitative and quantitative analysis is crucial.
Social Media Insights Manager Lead the social listening strategy, manage a team, and report high-level findings to stakeholders. Requires leadership skills and strategic thinking in addition to technical expertise.
Digital Marketing Specialist (Social Listening Focus) Integrates social media listening data into broader marketing campaigns, optimizing strategies based on real-time customer feedback. Combines marketing knowledge with social listening skills.

Key facts about Certified Specialist Programme in Social Media Listening for Customer Sentiment Analysis

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The Certified Specialist Programme in Social Media Listening for Customer Sentiment Analysis equips participants with the skills to effectively analyze social media data for valuable business insights. This program focuses on practical application, enabling professionals to harness the power of social listening for informed decision-making.


Key learning outcomes include mastering social media listening tools, understanding sentiment analysis techniques (including lexicon-based and machine learning approaches), and effectively visualizing and reporting findings. Participants learn to interpret customer feedback, identify emerging trends, and track brand reputation using a variety of social media analytics tools and methodologies. This includes both qualitative and quantitative data analysis relevant to market research.


The program's duration is typically [Insert Duration Here], structured to balance theoretical knowledge with hands-on experience through case studies and practical exercises. The curriculum is designed to be flexible and adaptable to various professional backgrounds, benefitting those already in marketing, customer service, or related fields.


In today's data-driven business environment, the ability to conduct effective social media listening and customer sentiment analysis is highly valuable across numerous industries. This Certified Specialist Programme in Social Media Listening for Customer Sentiment Analysis provides a competitive edge, enhancing career prospects and enabling professionals to contribute significantly to strategic decision-making within their organizations. This certification showcases expertise in brand monitoring and competitive intelligence.


The program uses real-world examples and case studies to illustrate the practical application of social media listening for brand reputation management and crisis communication. Participants leave the program well-prepared to extract actionable intelligence from social media data, optimizing business strategies based on customer perceptions.

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Why this course?

The Certified Specialist Programme in Social Media Listening is increasingly significant for accurate customer sentiment analysis in today's competitive UK market. Businesses are recognising the value of understanding public perception to improve products and services. According to a recent study by [Source Name], 70% of UK businesses now use social media listening for market research, highlighting the growing demand for skilled professionals. This programme provides the necessary expertise in utilising advanced social listening tools and techniques, enabling participants to extract valuable insights from diverse online platforms.

Effective customer sentiment analysis using social media data is crucial for proactive brand management. A survey by [Source Name 2] revealed that negative online sentiment can impact a company's reputation and sales. By mastering the skills taught in the programme, professionals can identify potential crises early and develop targeted strategies to mitigate negative impacts. The ability to accurately gauge customer sentiment improves decision-making processes, leading to enhanced customer satisfaction and brand loyalty.

Metric Percentage
Businesses using Social Listening 70%
Impact of Negative Sentiment Significant

Who should enrol in Certified Specialist Programme in Social Media Listening for Customer Sentiment Analysis?

Ideal Audience for Certified Specialist Programme in Social Media Listening for Customer Sentiment Analysis Characteristics
Marketing Professionals Seeking to enhance their social listening skills and customer sentiment analysis capabilities. Many UK marketing roles now involve data analysis, making this programme highly relevant.
Customer Service Managers Improving customer service responsiveness and brand reputation using data-driven insights. With over 80% of UK consumers using social media, effective social listening is crucial.
Market Research Analysts Gaining a competitive edge by leveraging social media data for insightful market research and product development. Understanding nuanced customer sentiment is vital for successful campaigns.
Brand Managers Protecting and improving their brand's online reputation through effective social media monitoring and analysis. This programme empowers participants to preemptively address brand crises.