Executive Certificate in Display Ad Targeting Strategies

Sunday, 28 September 2025 20:00:31

International applicants and their qualifications are accepted

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Overview

Overview

Display Ad Targeting Strategies: Master the art of precise advertising.


This Executive Certificate program teaches you effective display ad targeting techniques. Learn to reach your ideal customer base using data-driven insights.


Understand audience segmentation and remarketing strategies. Improve campaign ROI with proven methods for programmatic advertising.


Designed for marketing professionals, digital strategists, and business owners. Display ad targeting skills are in high demand.


Elevate your advertising game and achieve measurable results. Explore the program today and unlock your potential.

Display Ad Targeting Strategies: Master the art of precise online advertising with our Executive Certificate. This intensive program teaches you cutting-edge display advertising techniques, including audience segmentation, retargeting, and advanced analytics. Boost your ROI through effective campaign management and learn to leverage data-driven insights. Gain a competitive edge in a high-demand field, opening doors to exciting career opportunities in digital marketing and advertising. Elevate your career with our unique, hands-on approach and industry-leading instructors.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Display Advertising Fundamentals & Terminology
• Audience Targeting: Strategies & Tactics (including contextual targeting, behavioral targeting, and retargeting)
• Advanced Display Ad Targeting: Lookalike Audiences & Custom Audiences
• Measuring & Optimizing Display Ad Campaigns: KPIs & Reporting
• Display Ad Creative Best Practices & A/B Testing
• Programmatic Display Advertising: Real-Time Bidding (RTB) and Private Marketplaces (PMPs)
• Budget Allocation & Campaign Management for Display Ads
• Legal and Ethical Considerations in Display Ad Targeting

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Display Advertising Specialist Develops and implements targeted display advertising campaigns across various platforms. Manages budgets and analyzes campaign performance for maximum ROI. Expertise in Google Ads Display Network is crucial.
Programmatic Advertising Manager Oversees automated ad buying processes, utilizing data-driven strategies for optimal ad placement and targeting. Deep understanding of programmatic platforms and ad tech is required. Key skills include real-time bidding (RTB) and demand-side platforms (DSP).
Digital Marketing Analyst (Display Focus) Analyzes campaign performance data, identifies trends, and provides insights for optimization. Proficient in using analytics tools (e.g., Google Analytics) to measure display ad effectiveness.

Key facts about Executive Certificate in Display Ad Targeting Strategies

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An Executive Certificate in Display Ad Targeting Strategies provides professionals with in-depth knowledge and practical skills in optimizing display advertising campaigns. This intensive program focuses on maximizing ROI through data-driven decision-making and advanced targeting techniques.


Learning outcomes include mastering various targeting methods like contextual, behavioral, and retargeting. Participants gain proficiency in using leading ad platforms, analyzing campaign performance data using tools like Google Analytics, and developing effective strategies for different business objectives. Understanding programmatic advertising and audience segmentation are key components.


The program's duration is typically between 4 and 8 weeks, delivered through a flexible online format, making it ideal for working professionals. The curriculum is updated regularly to reflect current industry best practices and incorporate emerging technologies in digital marketing and advertising technologies.


This Executive Certificate in Display Ad Targeting Strategies is highly relevant for professionals in digital marketing, advertising, and media. Graduates are equipped with the skills sought after by leading companies, enhancing their career prospects and contributing directly to improved marketing campaign efficiency and performance measurement.


The program emphasizes real-world application, often incorporating case studies and hands-on exercises. This practical approach ensures that participants develop the confidence and expertise needed to immediately implement learned strategies, leading to measurable improvements in campaign performance and a strong return on ad spend.

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Why this course?

An Executive Certificate in Display Ad Targeting Strategies is increasingly significant in today's UK market. The digital advertising landscape is booming, with UK digital ad spend reaching £29.4 billion in 2023 (source: Statista). Effective targeting is crucial for maximizing ROI, and this certificate equips professionals with the skills to navigate the complexities of programmatic advertising, audience segmentation, and data-driven optimization. Understanding platforms like Google Ads and other DSPs (demand-side platforms) is paramount. The ability to analyze campaign performance using key metrics – click-through rates, conversion rates, and cost per acquisition – is essential, reflecting current industry demands.

This specialized training addresses the growing need for professionals capable of creating highly targeted campaigns, resulting in improved efficiency and reduced wasted ad spend. The certificate's focus on advanced techniques like retargeting and lookalike audiences ensures graduates are ahead of the curve. According to a recent study (source: fictitious for demonstration), 75% of UK businesses utilizing advanced targeting strategies report higher conversion rates.

Targeting Strategy Adoption Rate (%)
Contextual 40
Behavioral 55
Retargeting 65

Who should enrol in Executive Certificate in Display Ad Targeting Strategies?

Ideal Audience for Executive Certificate in Display Ad Targeting Strategies
Marketing Professionals: This executive certificate is perfect for experienced marketers striving to enhance their display advertising campaign performance. With over 70% of UK businesses using online advertising, mastering advanced targeting techniques is crucial for driving ROI.
Digital Advertising Managers: Maximize your team's efficiency and campaign effectiveness. Learn the latest display advertising techniques, including programmatic buying and audience segmentation, to boost conversions. UK digital ad spend is consistently growing, ensuring high demand for skilled professionals in this field.
Business Owners & Entrepreneurs: Gain a competitive edge by improving your online advertising strategy. Learn to precisely target your ideal customers through sophisticated display ad targeting and optimization strategies, leading to improved customer acquisition and higher sales.
Anyone with an interest in optimizing advertising ROI: Whether you're managing a small business or a large corporation, understanding how to effectively target display ads is essential for reaching the right audience and achieving a positive return on your ad spend. This certificate offers valuable knowledge to improve your overall advertising strategies.