Executive Certificate in PPC Advertising for Sales Professionals

Friday, 05 September 2025 19:18:20

International applicants and their qualifications are accepted

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Overview

Overview

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Executive Certificate in PPC Advertising empowers sales professionals to master pay-per-click advertising. This program focuses on driving sales through effective PPC campaigns.


Learn to optimize Google Ads and other platforms. Develop skills in keyword research, bid management, and conversion tracking. Boost your sales performance with data-driven strategies.


PPC advertising is crucial for modern sales. This certificate provides the essential skills and knowledge to excel. It's designed for ambitious sales professionals seeking a competitive advantage.


Elevate your career. Enroll today and explore the program details. Transform your sales approach with the power of effective PPC.

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PPC Advertising mastery is now within your reach! This Executive Certificate in PPC Advertising for Sales Professionals transforms sales professionals into digital marketing experts. Learn cutting-edge strategies for Google Ads, Bing Ads, and social media advertising. Boost your sales performance with data-driven PPC campaigns, and unlock higher salaries. This intensive program features hands-on projects and expert instructors. Gain a competitive edge, improve your ROI, and advance your career in the exciting field of digital marketing. Enroll today and transform your sales career!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• PPC Advertising Fundamentals: Understanding the basics of pay-per-click advertising, including different PPC platforms (Google Ads, Bing Ads, etc.) and campaign structures.
• Keyword Research & Targeting: Mastering keyword research techniques, including long-tail keywords and negative keywords, for effective targeting and improved ROI.
• Google Ads Campaign Management: A deep dive into Google Ads, covering campaign setup, bidding strategies (manual CPC, automated bidding), and ad copywriting.
• Conversion Tracking & Analytics: Implementing and interpreting conversion tracking to measure campaign performance, using tools like Google Analytics and PPC platform dashboards.
• Landing Page Optimization: Creating high-converting landing pages that align with your PPC ad campaigns and improve user experience.
• Advanced Bidding Strategies: Exploring different bidding strategies like Target CPA, Target ROAS, and Enhanced CPC to optimize campaign performance and maximize conversions.
• A/B Testing & Optimization: Implementing A/B testing methodologies for ad copy, landing pages, and bidding strategies to continuously improve campaign effectiveness.
• Reporting and Analysis: Developing comprehensive reports to track key metrics, identify areas for improvement, and demonstrate ROI to stakeholders.
• PPC Advertising Best Practices & Compliance: Understanding industry best practices and legal compliance requirements for running ethical and effective PPC campaigns.
• Budget Management & ROI: Strategies for effective budget allocation across campaigns, maximizing ROI and achieving sales targets.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Boost Your Sales with PPC: UK Market Insights

The UK's digital landscape is booming, creating high demand for skilled PPC professionals. This certificate empowers sales professionals to leverage this demand.

PPC Advertising Career Roles (UK) Description
PPC Executive/Specialist Manage and optimize PPC campaigns across various platforms (Google Ads, Bing Ads), focusing on maximizing ROI and driving sales leads.
Senior PPC Manager Lead and mentor PPC teams, develop and implement comprehensive strategies, analyze performance data and identify improvement areas for enhanced sales.
PPC Account Manager Manage client accounts, develop and execute PPC strategies, report performance to clients, ensuring client satisfaction and sales growth through PPC.
Digital Marketing Manager (with PPC focus) Oversee a range of digital marketing channels with a strong emphasis on PPC, aligning strategies with overall business goals and sales objectives.

Key facts about Executive Certificate in PPC Advertising for Sales Professionals

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An Executive Certificate in PPC Advertising for Sales Professionals equips sales teams with the in-demand skills to manage and optimize pay-per-click campaigns. This targeted program focuses on practical application, enabling participants to boost lead generation and sales performance immediately.


Learning outcomes include mastering keyword research, crafting compelling ad copy, understanding bidding strategies (including automated bidding and manual bidding), utilizing Google Ads and other PPC platforms effectively, and analyzing campaign performance data using analytics dashboards. You'll gain proficiency in A/B testing and conversion rate optimization techniques crucial for PPC success.


The program's duration is typically flexible, ranging from a few weeks to several months depending on the chosen learning path. This allows busy professionals to integrate the training seamlessly into their existing schedules while maintaining their current responsibilities. Self-paced online modules are often provided alongside live instructor-led sessions for personalized feedback.


In today's digital landscape, effective PPC management is a highly sought-after skill. This Executive Certificate in PPC Advertising for Sales Professionals directly addresses the industry's need for sales professionals who understand digital marketing principles and can leverage paid advertising strategies to drive business growth. Graduates will be well-prepared to improve ROI and contribute significantly to sales team performance.


The program's curriculum incorporates best practices in digital marketing, search engine optimization (SEO), and conversion tracking, preparing participants to be highly effective in this competitive field. Graduates will be able to confidently manage PPC campaigns, analyze data, and improve campaign efficiency using industry-standard tools.

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Why this course?

An Executive Certificate in PPC Advertising is increasingly significant for sales professionals in the UK's competitive market. With online advertising expenditure reaching £24 billion in 2023 (source: IPA), mastering pay-per-click (PPC) strategies is crucial for driving sales. This certificate equips sales professionals with the advanced skills needed to manage and optimize PPC campaigns, boosting lead generation and revenue. The ability to interpret data-driven insights and use platforms like Google Ads effectively is highly sought after, as shown by a recent survey indicating 70% of UK businesses consider PPC expertise essential for their sales teams (Fictional Survey Data).

Skill Demand
PPC Campaign Management High
Keyword Research High
Google Ads Expertise Very High

Who should enrol in Executive Certificate in PPC Advertising for Sales Professionals?

Ideal Audience for our Executive Certificate in PPC Advertising for Sales Professionals
This PPC advertising executive certificate is perfect for sales professionals looking to boost their performance and increase revenue. Are you a sales manager aiming to optimize your team's digital marketing efforts? Perhaps you're a seasoned sales representative eager to expand your skillset and increase your individual lead generation through effective paid search campaigns. With over 80% of UK consumers now using search engines to find products and services (source needed), mastering pay-per-click advertising is essential for sales success. This program will equip you with the advanced strategies and tools needed to thrive in today's competitive market. Gain expertise in Google Ads, Bing Ads, and other key platforms. Become a digital marketing leader and unlock new opportunities for growth.