Executive Certificate in Sales Data Analytics for Customer Targeting

Saturday, 20 September 2025 12:42:18

International applicants and their qualifications are accepted

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Overview

Overview

Sales Data Analytics for Customer Targeting is an Executive Certificate designed for sales professionals and managers.


Master data-driven insights to improve sales strategies. Learn advanced techniques in customer segmentation, predictive modeling, and ROI analysis. This program uses real-world case studies.


Sales Data Analytics helps optimize your marketing campaigns. Develop actionable plans based on data-driven intelligence. Gain a competitive edge.


Elevate your sales performance with this intensive, short course. Boost your career prospects. Enroll today and transform your sales approach!


Executive Certificate in Sales Data Analytics for Customer Targeting empowers sales professionals to leverage data-driven insights for impactful customer strategies. Master advanced analytics techniques like predictive modeling and segmentation to optimize sales performance. This program uniquely blends practical application with theoretical foundations, covering customer relationship management (CRM) and marketing automation tools. Boost your career prospects with in-demand skills in sales analytics and data visualization. Gain a competitive edge and transform your sales approach with our Sales Data Analytics program. Unlock the power of data to achieve superior customer targeting.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Sales Data Wrangling and Preparation: Cleaning, transforming, and preparing sales data for analysis.
• Customer Segmentation using RFM Analysis: Identifying high-value customers through Recency, Frequency, Monetary value analysis.
• Predictive Modeling for Customer Churn: Utilizing statistical models to predict customer attrition and implement retention strategies.
• Data Visualization for Sales Insights: Creating compelling dashboards and reports using Tableau or Power BI to communicate key findings.
• Customer Targeting Strategies with Sales Data Analytics: Leveraging data-driven insights to optimize marketing campaigns and personalize customer interactions.
• A/B Testing and Experimentation: Designing and analyzing A/B tests to optimize sales messaging and offers.
• Web Analytics Integration with Sales Data: Combining website data with sales data to gain a holistic view of customer behavior.
• Sales Forecasting and Pipeline Management: Utilizing historical sales data to predict future sales and manage sales pipelines effectively.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role (Sales Data Analytics) Description
Sales Data Analyst (Customer Targeting) Leverage data to enhance customer targeting strategies. Analyze sales trends, customer behavior, and market dynamics to improve sales performance.
Senior Sales Data Analyst Lead data analysis initiatives for enhanced customer acquisition and retention. Develop advanced sales forecasting models. Guide junior analysts.
Business Intelligence Analyst (Sales Focus) Transform raw data into actionable insights, focusing on sales optimization and customer segmentation. Provide data-driven recommendations.
Marketing Data Analyst (Sales Collaboration) Collaborate with sales teams to analyze marketing campaign effectiveness, customer journeys, and optimize lead generation strategies.

Key facts about Executive Certificate in Sales Data Analytics for Customer Targeting

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An Executive Certificate in Sales Data Analytics for Customer Targeting equips professionals with the skills to leverage data-driven insights for improved sales strategies. This program focuses on practical application, transforming raw data into actionable intelligence for more effective customer targeting and relationship management.


Learning outcomes include mastering data analysis techniques relevant to sales performance, building predictive models for customer behavior, and effectively visualizing sales data using industry-standard tools. Participants will gain proficiency in CRM systems and learn to interpret key performance indicators (KPIs) to optimize sales processes. The curriculum also covers customer segmentation and personalized marketing strategies.


The program's duration is typically designed to be completed within a flexible timeframe, often ranging from several weeks to a few months, depending on the specific program structure and the participant's learning pace. This allows professionals to balance their studies with their existing work commitments.


This Executive Certificate in Sales Data Analytics for Customer Targeting is highly relevant across various industries, including technology, healthcare, finance, and retail. The ability to analyze sales data and use it to refine customer targeting efforts is a valuable asset in today's competitive market, leading to improved sales conversion rates and customer lifetime value (CLTV).


Graduates of this program will be equipped to extract meaningful insights from large datasets, enabling data-driven decision-making and contributing significantly to revenue growth and improved business outcomes. This makes the certificate a valuable investment for both individual career advancement and organizational success.

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Why this course?

An Executive Certificate in Sales Data Analytics is increasingly significant for effective customer targeting in today's UK market. The UK's digital economy is booming, with online retail sales representing a substantial portion of the overall market. This surge in online activity generates vast amounts of data, creating a crucial need for professionals skilled in sales data analytics. A recent study shows that 70% of UK businesses now use data analytics to inform their sales strategies. This highlights the growing demand for individuals with expertise in leveraging customer data for targeted campaigns and improved ROI.

Benefit Description
Improved Targeting Identify high-value customer segments.
Increased Sales Optimize campaigns for maximum return.
Enhanced Customer Retention Personalize experiences to build loyalty.

Who should enrol in Executive Certificate in Sales Data Analytics for Customer Targeting?

Ideal Audience for Our Executive Certificate in Sales Data Analytics for Customer Targeting
This Executive Certificate in Sales Data Analytics for Customer Targeting is perfect for ambitious sales professionals in the UK seeking to leverage data-driven insights to enhance their performance. With over 70% of UK businesses now using data analytics for sales (hypothetical statistic – replace with actual statistic if available), mastering these techniques is crucial for career advancement.
Specifically, this program targets:
• Sales managers and directors aiming to optimise sales strategies and improve team performance through data analysis and effective customer segmentation.
• Business development professionals looking to refine their lead generation and qualification processes using predictive analytics and customer relationship management (CRM) systems.
• Marketing professionals who want to enhance their understanding of customer behaviour and improve marketing campaign targeting and ROI through data analysis.
Individuals with some prior experience in sales and a desire to upskill in data analytics will find this certificate highly beneficial. Gain a competitive edge in today's data-driven market and unlock the potential of data-driven sales strategies.