Global Certificate Course in Display Ad Placement Optimization

Thursday, 25 September 2025 23:26:38

International applicants and their qualifications are accepted

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Overview

Overview

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Display Ad Placement Optimization is a global certificate course designed for marketers and digital advertising professionals. It teaches effective strategies for maximizing ROI.


Learn to master display ad targeting, improving campaign performance with proven techniques. Understand audience segmentation and ad placement strategies. This course covers best practices for various platforms including Google Ads and social media.


This Display Ad Placement Optimization course provides hands-on exercises and real-world case studies. Gain a competitive edge. Become a display advertising expert.


Enroll today and elevate your display advertising skills! Explore the course curriculum now.

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Display Ad Placement Optimization is a globally recognized certificate course designed to transform your advertising career. Master the art of maximizing campaign ROI through strategic display ad placement. Learn cutting-edge techniques in real-time bidding (RTB), programmatic advertising, and advanced targeting. This Global Certificate Course provides hands-on experience with industry-standard tools, boosting your career prospects in digital marketing. Gain a competitive edge by optimizing your campaigns for enhanced visibility, improved click-through rates, and ultimately, higher conversions. Secure your future in the lucrative field of digital advertising with this comprehensive and globally recognized course.

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Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Display Advertising Fundamentals: Understanding ad formats, targeting options, and the display advertising ecosystem.
• **Display Ad Placement Optimization Strategies:** Learning various techniques for improving ad placement, including contextual targeting, audience segmentation, and retargeting.
• Campaign Structuring and Management: Mastering campaign organization, budget allocation, and performance tracking for maximum efficiency.
• Advanced Targeting & Segmentation: Utilizing demographics, interests, behaviors, and custom audience features for precise ad delivery.
• Creative Optimization and A/B Testing: Experimenting with different ad creatives, calls-to-action, and landing pages to enhance click-through rates and conversions.
• Performance Measurement & Reporting: Analyzing key metrics (CTR, CPC, CPA, conversion rate) to assess campaign effectiveness and make data-driven decisions.
• Google Ads Display Network: In-depth exploration of the Google Display Network functionalities and its optimization techniques.
• Programmatic Advertising and Automation: Understanding programmatic buying and automated ad placement for improved efficiency and reach.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Display Ad Placement Specialist Optimizes ad campaigns across various platforms, maximizing ROI through strategic placement and targeting. High demand for analytical skills.
PPC (Pay-Per-Click) Marketing Manager - Display Ads Manages and executes PPC campaigns with a focus on display advertising, driving conversions and brand awareness. Strong data analysis skills required.
Digital Marketing Executive (Display Focus) Executes display advertising strategies, monitors performance, and reports on key metrics. Requires proficiency in ad platforms and analytics tools.
Programmatic Advertising Manager Manages programmatic display ad buying, leveraging automation to optimize campaigns and achieve optimal performance. Strong technical skills are essential.
Search and Display Advertising Specialist Manages both search and display ad campaigns, optimizing for maximum impact across channels. In-depth understanding of campaign management essential.

Key facts about Global Certificate Course in Display Ad Placement Optimization

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A Global Certificate Course in Display Ad Placement Optimization equips you with the skills to master the art of strategic ad placement. This specialized training focuses on maximizing your return on ad spend (ROAS) by learning how to strategically place display ads across various digital channels.


Learning outcomes include a comprehensive understanding of display ad networks, audience targeting techniques, and advanced placement strategies. You’ll gain proficiency in using analytics platforms to measure campaign performance and optimize ad placement for improved conversion rates. The course covers A/B testing and other key performance indicators (KPIs) crucial for successful display advertising.


The course duration is typically flexible, offering self-paced learning modules that accommodate busy schedules. While the exact timeframe varies, expect to dedicate several weeks of focused study to fully grasp the concepts and complete all assignments. This allows for in-depth engagement with the materials.


This Global Certificate Course in Display Ad Placement Optimization is highly relevant to the current digital marketing landscape. The demand for skilled professionals who can effectively manage and optimize display advertising campaigns is consistently high across various industries, making this certification a valuable asset for your career in digital advertising, programmatic advertising, and marketing analytics.


Graduates of the program are well-prepared to work as display ad specialists, PPC managers, or digital marketing analysts. The skills acquired translate directly to improved campaign performance and higher ROI for businesses investing in online display advertising.

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Why this course?

A Global Certificate Course in Display Ad Placement Optimization is increasingly significant in today's competitive UK digital advertising market. The UK's digital ad spend reached £25.7 billion in 2022, highlighting the growing demand for skilled professionals in this area. Effective display ad placement is crucial for maximizing ROI, and this course equips learners with the necessary expertise to achieve this.

Understanding optimal placement strategies, including programmatic buying and audience targeting, is essential. According to recent studies, poorly placed ads can lead to significantly lower click-through rates (CTR). This course addresses this need by providing a comprehensive understanding of ad placement best practices, covering advanced techniques and the latest industry trends.

Ad Placement Strategy CTR Improvement
Contextual Targeting 15-20%
Programmatic Buying 10-15%

Who should enrol in Global Certificate Course in Display Ad Placement Optimization?

Ideal Audience for Our Global Certificate Course in Display Ad Placement Optimization
This display ad placement optimization course is perfect for marketing professionals seeking to boost ROI. In the UK alone, digital ad spend is consistently high, making mastery of ad placement crucial for success.
Target Audience: Digital marketers, PPC specialists, media buyers, advertising account managers, and anyone involved in online advertising strategy and campaign management who wants to improve their display advertising skills.
Skills Gained: Improved understanding of ad placement strategies, enhanced campaign optimization techniques, data analysis for better targeting and higher conversion rates.
Benefits: Increase your campaign performance, enhance your skillset in a growing field, improve your value to your current or future employers. According to recent UK studies, effective display ad campaigns contribute significantly to business growth.
Who should enroll? Professionals seeking to master advanced display advertising techniques and elevate their career prospects within the competitive digital marketing landscape.