Global Certificate Course in Display Advertising for PPC

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International applicants and their qualifications are accepted

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Overview

Overview

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Global Certificate Course in Display Advertising for PPC equips you with the skills to master display advertising campaigns. This course covers PPC best practices and strategies.


Learn to create effective banner ads, manage your budget, and optimize for conversions. Understand audience targeting, ad formats, and reporting. The course is ideal for marketers, entrepreneurs, and advertising professionals.


Gain a Global Certificate in Display Advertising for PPC, boosting your career prospects and improving your campaign performance. This PPC certification demonstrates your expertise.


Enroll now and unlock the power of display advertising! Explore the course details and start your journey to becoming a display advertising expert today.

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Global Certificate Course in Display Advertising for PPC equips you with in-demand skills in programmatic advertising and digital marketing. Master display ad campaign management, targeting, and optimization techniques. Learn to leverage data analytics for improved ROI and become a sought-after professional. This comprehensive course covers advanced display advertising strategies, including retargeting and audience segmentation. Boost your career prospects with hands-on projects and a globally recognized certificate. Gain expertise in Google Ads display campaigns and other leading platforms. Enroll now and unlock your potential in the exciting world of PPC!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Display Advertising Fundamentals: Understanding the Display Network, ad formats, targeting options, and campaign structures.
• Targeting Strategies for Display Advertising: Mastering audience targeting, including demographic, contextual, and remarketing techniques for PPC.
• Display Ad Creative Best Practices: Designing high-converting banner ads, utilizing compelling visuals, and writing effective ad copy.
• Google Ads Display Campaign Management: Setting up, optimizing, and analyzing Google Display campaigns, including bid strategies and performance tracking.
• Measuring & Analyzing Display Ad Performance: Key metrics, reporting, and data analysis for improved ROI in your PPC campaigns.
• Programmatic Display Advertising: Exploring automated buying platforms and real-time bidding (RTB) for efficient ad delivery.
• Advanced Display Advertising Techniques: Utilizing dynamic creative optimization (DCO) and other advanced techniques to personalize ads and enhance results.
• Display Advertising Best Practices for various Industries: Tailoring your approach to different sectors and understanding their unique advertising needs within PPC.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:

1 month (Fast-track mode): 140
2 months (Standard mode): 90

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

UK Display Advertising PPC Job Market: Thriving Careers

Career Role Description
PPC Display Advertising Specialist Manage and optimize display advertising campaigns across various platforms, maximizing ROI. Requires expertise in Google Ads, targeting, and reporting.
Senior Display Advertising Manager Lead and mentor a team of PPC specialists, developing and executing strategic display advertising plans for major clients. Deep understanding of campaign management and budget allocation essential.
Display Advertising Analyst Analyze campaign performance data, identify trends, and provide insightful recommendations for optimization. Strong analytical and reporting skills required. Experience with Google Analytics is key.

Key facts about Global Certificate Course in Display Advertising for PPC

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A Global Certificate Course in Display Advertising for PPC equips you with the in-demand skills needed to excel in the dynamic world of online advertising. This comprehensive program focuses on mastering display advertising strategies within the broader context of Pay-Per-Click (PPC) marketing.


Upon completion of the course, you'll be proficient in creating effective display ad campaigns, optimizing for key performance indicators (KPIs), and leveraging various targeting methods. You'll gain a deep understanding of ad formats, creative development, and the crucial role of A/B testing in improving campaign ROI. This includes proficiency in using major display advertising platforms.


The course duration varies depending on the provider, but generally ranges from a few weeks to several months, offering flexible learning options to accommodate different schedules. This allows for a focused approach to mastering display advertising for PPC, ultimately leading to improved career prospects.


The industry relevance of a Global Certificate in Display Advertising for PPC is undeniable. Display advertising remains a significant component of digital marketing strategies across diverse industries. Employers highly value professionals with proven expertise in this area, making this certification a valuable asset for career advancement and increased earning potential. This skillset is highly sought after in digital marketing agencies, e-commerce companies, and various other businesses engaging in online advertising.


The program covers advanced topics like programmatic advertising, retargeting techniques, and measuring campaign effectiveness using analytics dashboards. Graduates are well-prepared to navigate the complexities of the digital landscape and contribute meaningfully to their organization's marketing objectives. Mastering display advertising strategies provides a significant competitive edge in the field of PPC.

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Why this course?

A Global Certificate Course in Display Advertising is increasingly significant for Pay-Per-Click (PPC) professionals in today's UK market. With the UK digital advertising market booming, understanding display advertising is crucial for maximizing ROI. According to recent data, display advertising accounts for a substantial portion of online ad spend, highlighting its importance for businesses of all sizes. This course equips learners with the essential skills to leverage the power of visual advertising, optimizing campaigns across various platforms and achieving demonstrable results.

The course addresses current trends like programmatic buying and the use of data-driven strategies for targeting specific demographics. In the UK, programmatic advertising is rapidly growing, making this knowledge highly relevant for professionals seeking career advancement. Furthermore, understanding the interplay between display and search advertising is paramount. Mastering both enhances campaign performance and delivers better results. By gaining this certificate, individuals can demonstrate their expertise in a competitive market and stand out to potential employers.

Year UK Display Ad Spend (£m)
2022 1500
2023 1650
2024 (Projected) 1800

Who should enrol in Global Certificate Course in Display Advertising for PPC?

Ideal Audience for our Global Certificate Course in Display Advertising for PPC
This intensive display advertising course is perfect for marketing professionals aiming to master PPC campaigns. Are you a UK-based digital marketer seeking to enhance your skills? Perhaps you're already running pay-per-click ads but want to expand into the highly visual and engaging world of display? This course is designed for individuals with some digital marketing experience, ideally already familiar with basic PPC concepts. With over 80% of UK businesses now using digital marketing (Source: Statista), acquiring advanced display advertising skills is a crucial step to career progression and boosting ROI. The course covers banner advertising, remarketing strategies, and advanced targeting techniques to help you reach the right audience. Whether you're a junior marketer looking to climb the ladder or a seasoned professional wanting to stay ahead, our course provides the tools and knowledge you need to excel in this lucrative field.