Global Certificate Course in PPC Advertising for Online Stores

Monday, 18 August 2025 09:57:01

International applicants and their qualifications are accepted

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Overview

Overview

Global Certificate Course in PPC Advertising for online stores equips you with the skills to master pay-per-click advertising. Learn Google Ads and other platforms.


This course is perfect for e-commerce business owners, marketing managers, and digital marketers. Boost your online sales and improve your return on ad spend (ROAS).


Gain practical knowledge in keyword research, campaign setup, bid management, and performance analysis. Master PPC advertising strategies for increased conversions.


Earn a globally recognized certificate. Enroll now in the Global Certificate Course in PPC Advertising and transform your online store's growth!

PPC advertising for online stores is mastered through our Global Certificate Course! Boost your e-commerce career with this comprehensive program covering Google Ads, Bing Ads, and social media advertising. Learn proven strategies for campaign optimization, ROI maximization, and keyword research, all taught by industry experts. Gain in-demand skills in paid search and display advertising, landing you exciting job opportunities in digital marketing. Our unique blend of theory and hands-on projects ensures you're job-ready. Enroll now and transform your online store's performance through effective PPC advertising!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Understanding PPC Advertising Fundamentals: Search Engine Marketing (SEM), Pay-Per-Click (PPC) models, auction dynamics, and keyword research.
• Google Ads Platform Mastery: Setting up campaigns, creating ad groups, writing compelling ad copy, utilizing different match types (broad, phrase, exact).
• Keyword Research & Targeting: Identifying relevant keywords, utilizing keyword research tools, understanding search intent, long-tail keyword strategies, negative keywords.
• Conversion Tracking & Analytics: Setting up conversion tracking, analyzing campaign performance, interpreting key metrics (CTR, CPC, CPA, conversion rate), A/B testing and optimization.
• Bidding Strategies & Budget Management: Understanding different bidding strategies (manual, automated), setting realistic budgets, optimizing bids for maximum ROI, and managing campaign costs effectively.
• Remarketing & Audience Targeting: Creating effective remarketing campaigns, targeting specific demographics and interests, using audience segmentation strategies, retargeting website visitors.
• Google Shopping Ads: Setting up and optimizing Google Shopping campaigns, product data feed management, optimizing product listings for visibility.
• Reporting & Analysis: Creating effective reports, analyzing campaign performance data, identifying areas for improvement, providing data-driven recommendations.
• Advanced PPC Techniques: Using audience signals for better targeting, leveraging extensions (sitelinks, callouts), integrating with other marketing channels, and exploring automation tools.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
PPC Specialist (eCommerce) Manage and optimize paid advertising campaigns for online stores, focusing on driving sales and conversions. Key skills include Google Ads, Bing Ads, and analytics platforms.
PPC Account Manager Oversee multiple PPC accounts, providing strategic guidance and managing client relationships. Requires strong analytical and communication skills, alongside PPC expertise.
Paid Media Executive (Online Retail) Develop and execute paid advertising strategies across various channels, focusing on maximizing ROI for online retailers. Experience in audience targeting and A/B testing is vital.
Digital Marketing Manager (PPC Focus) Lead the PPC strategy and execution for a company, managing budgets, teams, and reporting. Strong leadership and strategic thinking are crucial.

Key facts about Global Certificate Course in PPC Advertising for Online Stores

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A Global Certificate Course in PPC Advertising for Online Stores equips you with the essential skills to manage and optimize pay-per-click advertising campaigns for e-commerce businesses. You'll learn to leverage platforms like Google Ads and other advertising networks to drive targeted traffic and boost sales.


The course covers various aspects of PPC advertising, including keyword research, campaign structuring, bid management, and performance tracking. You’ll master essential tools and techniques for A/B testing, conversion optimization, and budget allocation – all crucial for maximizing ROI in your digital marketing efforts.


Learning outcomes include a comprehensive understanding of PPC best practices, proficiency in using major advertising platforms, and the ability to analyze campaign data to improve performance. You'll gain practical experience through hands-on exercises and case studies, preparing you for real-world challenges in the competitive online marketplace. Upon completion, you'll receive a globally recognized certificate, enhancing your resume and career prospects.


The typical duration of a Global Certificate Course in PPC Advertising for Online Stores ranges from 4 to 8 weeks, depending on the intensity and curriculum design. The course structure often allows for flexible learning, accommodating various schedules and learning styles.


This course holds significant industry relevance. PPC advertising is a cornerstone of successful online store marketing strategies. The demand for skilled PPC specialists continues to grow, making this certificate a valuable asset for anyone seeking a career in digital marketing, e-commerce, or related fields. Mastering Google Ads, along with other important advertising channels, is critical for success in today's online business environment. The course ensures you possess the in-demand skills for immediate application.


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Why this course?

A Global Certificate Course in PPC Advertising is increasingly significant for online stores in today's competitive UK market. The UK's e-commerce sector is booming, with a recent report showing a substantial increase in online retail sales. This growth necessitates skilled professionals adept at Pay-Per-Click (PPC) advertising strategies to maximize return on investment (ROI). The course equips participants with the knowledge to navigate complex PPC platforms like Google Ads and Bing Ads, optimizing campaigns for conversions and reaching target audiences effectively.

According to recent data, PPC advertising accounts for a significant portion of UK online businesses' marketing spend. This underlines the pressing need for professionals with certified expertise in PPC management. The course addresses this demand by providing practical, up-to-date training, covering keyword research, bidding strategies, campaign optimization, and performance analysis. Understanding these aspects is crucial for navigating the evolving PPC landscape and driving online store success.

Year PPC Clicks (Billions)
2021 12
2022 15
2023 18

Who should enrol in Global Certificate Course in PPC Advertising for Online Stores?

Ideal Audience for our Global Certificate Course in PPC Advertising for Online Stores
This comprehensive PPC advertising course is perfect for online store owners and digital marketers in the UK and beyond seeking to master pay-per-click strategies. With over 80% of UK consumers using the internet for shopping (Source: Statista), effective online advertising is crucial for business success. This course is designed for those wanting to boost their online store's visibility, drive targeted traffic, and ultimately increase sales. Whether you're managing your own eCommerce store or work in a digital marketing agency, learning advanced PPC techniques—including Google Ads and other platforms—will enhance your skills in search engine marketing (SEM). Specifically, this program will help those who: are looking to improve their Google Ads campaign performance; wish to expand their understanding of paid search strategies; want to acquire a globally recognised certificate showcasing PPC expertise; or are keen to increase their ROI on advertising spend.