Graduate Certificate in Masculinity Studies in TV Commercials

Friday, 19 September 2025 07:42:20

International applicants and their qualifications are accepted

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Overview

Overview

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Masculinity Studies in TV Commercials: This Graduate Certificate examines how masculinity is constructed and portrayed in advertising.


Explore the historical evolution of masculine ideals and their impact on consumer behavior.


Analyze gender representation, stereotypes, and the role of media in shaping perceptions.


Develop critical thinking skills to understand the power dynamics embedded within advertising campaigns.


This program is ideal for media professionals, marketing students, and anyone interested in gender studies and advertising.


Gain valuable insights into masculinity studies and its representation in the media.


Enroll now and delve into the fascinating world of masculinity in TV commercials!

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Masculinity Studies in TV Commercials: Gain a critical understanding of how masculinity is portrayed and constructed in advertising. This Graduate Certificate provides expert training in gender studies, media analysis, and advertising strategies. Explore the evolving representations of men and analyze their impact on consumer behavior. Develop your critical thinking skills and enhance your career prospects in advertising, marketing, and media. Unique research opportunities and industry connections provide a significant advantage. This innovative program prepares you for leadership roles in shaping more inclusive and representative media.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Masculinity in Advertising: Historical Perspectives
• The Male Gaze and its Representation in Commercials
• Gender Stereotypes and their Impact: A Critical Analysis of TV Ads
• Masculinity Studies: Theories and Methodologies Applied to Commercials
• Hegemonic Masculinity and its Construction in Advertising
• Representations of Fatherhood and Male Caregiving in TV Commercials
• The Evolution of Masculinity in Commercial Advertising: A Case Study Approach
• Analyzing the Use of Humor and Irony in Portrayals of Masculinity
• Masculinity, Consumption, and the Commercial Landscape

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Masculinity Studies Consultant (Gender Studies) Advises organizations on gender-sensitive policies and practices, integrating masculinity studies into workplace culture. High demand in progressive companies.
Gender Studies Researcher (Academia, Research) Conducts research on masculinity and its social implications, publishing findings in academic journals and presenting at conferences. Requires strong analytical skills.
Equality and Diversity Officer (HR, Public Sector) Develops and implements policies promoting gender equality, including initiatives addressing diverse expressions of masculinity. Growing sector with competitive salaries.
Media and Masculinity Analyst (Media, Communications) Critically analyzes media representations of masculinity and their impact on societal perceptions. Requires excellent communication skills.

Key facts about Graduate Certificate in Masculinity Studies in TV Commercials

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A Graduate Certificate in Masculinity Studies applied to TV Commercials offers specialized training in analyzing and deconstructing gender representations within advertising. This program equips students with the critical skills to understand how masculinity is portrayed, marketed, and consumed, ultimately impacting consumer behavior and societal perceptions.


Learning outcomes typically include proficiency in qualitative and quantitative research methods relevant to media analysis, a deep understanding of masculinity theories and their application to advertising campaigns, and the ability to develop creative and inclusive advertising strategies that challenge traditional gender stereotypes. Students will analyze existing commercials through the lens of gender studies, applying theoretical frameworks to practical case studies.


The program's duration varies, but generally ranges from 6 to 12 months, depending on the institution and the student's chosen course load. This intensive yet manageable timeframe allows for a focused deep dive into the subject, preparing graduates for immediate application of their knowledge in the professional world.


The industry relevance of a Graduate Certificate in Masculinity Studies for TV Commercials is undeniable. With increasing societal awareness of gender representation and its impact, advertisers and marketing agencies are seeking professionals with expertise in creating inclusive and responsible campaigns. Graduates are well-positioned for roles in advertising agencies, media production companies, marketing research firms, and even within academic settings, contributing to ongoing conversations about gender, media, and advertising. This program provides a competitive edge in the evolving landscape of gender-sensitive marketing.


Furthermore, the program develops critical thinking and communication skills, valuable assets for any career path. Students are also given the chance to conduct independent research, further honing their analytical abilities in the field of gender studies and advertising.

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Why this course?

A Graduate Certificate in Masculinity Studies is increasingly significant in the UK advertising landscape, given evolving societal expectations and brand responsibility. The UK advertising industry is undergoing a major shift, reflecting a growing awareness of gender representation and the need for more inclusive messaging. Recent studies indicate a rising consumer demand for authentic and diverse portrayals in TV commercials. For example, a 2023 report by the Advertising Standards Authority (ASA) showed a 15% increase in complaints related to stereotypical gender portrayals in TV ads compared to the previous year. This highlights the urgent need for professionals with a nuanced understanding of masculinity and its representation. This certificate equips individuals to create commercials that are not only engaging but also ethically sound and socially responsible.

Year ASA Complaints (Gender Stereotypes)
2022 100
2023 115

Who should enrol in Graduate Certificate in Masculinity Studies in TV Commercials?

Ideal Audience for a Graduate Certificate in Masculinity Studies in TV Commercials Description UK Relevance
Advertising Professionals Experienced creatives seeking to understand and challenge traditional portrayals of masculinity in advertising, improving the representation of men and diversity in campaigns. This includes copywriters, art directors, producers, and account managers. The UK advertising industry is increasingly focused on inclusivity and representation, with a growing emphasis on avoiding harmful gender stereotypes (source needed for specific statistic).
Media Scholars and Researchers Academics and researchers interested in the intersection of gender studies, media representation, and advertising. Focus on critical analysis of gender portrayals and impact on audience perception. UK universities have robust media studies programs, and research on gender representation in media is consistently relevant (source needed for specific statistic).
Marketing and Brand Managers Individuals involved in brand strategy seeking to create more inclusive and effective marketing campaigns. They'll gain insight into crafting campaigns that resonate authentically with diverse audiences, enhancing brand reputation and market reach. UK brands are increasingly under pressure to demonstrate social responsibility and build inclusive marketing strategies (source needed for specific statistic).