Postgraduate Certificate in Data-driven Digital Marketing Audience Targeting

Friday, 20 February 2026 10:13:37

International applicants and their qualifications are accepted

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Overview

Overview

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Postgraduate Certificate in Data-driven Digital Marketing Audience Targeting equips you with advanced skills in precision marketing.


Master audience segmentation and data analytics techniques. Learn to leverage customer relationship management (CRM) and marketing automation.


This Postgraduate Certificate in Data-driven Digital Marketing Audience Targeting program uses real-world case studies. You'll improve your campaign performance and ROI.


Designed for marketing professionals seeking career advancement. Data-driven insights are crucial for success. Elevate your skills today!


Explore the program and apply now!

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Postgraduate Certificate in Data-driven Digital Marketing Audience Targeting empowers you with cutting-edge skills in precise audience segmentation and targeting. Master data analytics techniques for effective campaign optimization and personalized marketing strategies. This program features hands-on projects and industry-expert instruction, building your digital marketing expertise and boosting career prospects in data science and marketing analytics. Gain a competitive edge with enhanced ROI and impactful, data-driven campaigns. Develop in-demand skills for roles like Marketing Analyst or Digital Strategist. Secure your future in this exciting field by enrolling today! This Postgraduate Certificate in Data-driven Digital Marketing Audience Targeting offers unparalleled career advancement.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Data-Driven Marketing Strategy & Planning
• Audience Segmentation & Targeting Techniques (including AI-powered targeting)
• Digital Marketing Analytics & Measurement (Attribution modelling, ROI)
• Programmatic Advertising & Real-time Bidding
• Social Media Marketing & Audience Engagement
• Search Engine Optimization (SEO) for Targeted Reach
• Data Visualization & Reporting for Marketing Decisions
• Advanced Analytics for Audience Insights (Predictive Modelling, Customer Lifetime Value)
• Legal and Ethical Considerations in Data-Driven Marketing
• A/B Testing and Marketing Optimization

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Digital Marketing Manager (Data-Driven) Leads and implements data-driven marketing strategies, overseeing campaigns across multiple channels. Requires advanced analytics skills.
Data Analyst (Digital Marketing Focus) Analyzes large datasets to identify trends and inform marketing decisions, providing actionable insights for improved campaign performance.
PPC Specialist (Data-Driven) Manages and optimizes pay-per-click advertising campaigns, utilizing data analysis to maximize ROI and target audiences effectively.
SEO Specialist (Data-Driven) Uses data analytics to improve organic search engine rankings, conducting keyword research and analyzing website traffic for better search visibility.
Marketing Automation Specialist Automates marketing processes using data-driven workflows, improving efficiency and personalization of campaigns.

Key facts about Postgraduate Certificate in Data-driven Digital Marketing Audience Targeting

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A Postgraduate Certificate in Data-driven Digital Marketing Audience Targeting equips you with the advanced skills needed to master precision marketing in the digital age. This program focuses on leveraging data analytics for effective campaign strategies, enhancing your ROI significantly.


Learning outcomes include proficiency in utilizing data analytics platforms, developing targeted customer personas, and implementing sophisticated audience segmentation techniques. You will also gain expertise in A/B testing, campaign optimization, and performance measurement using key metrics relevant to digital marketing performance.


The duration of this postgraduate certificate program typically spans 6 to 12 months, depending on the institution and the chosen mode of study (full-time or part-time). The flexible structure caters to both working professionals and recent graduates seeking to accelerate their careers in data-driven digital marketing.


The program’s industry relevance is undeniable. Graduates are highly sought after by advertising agencies, marketing departments, and tech companies seeking professionals skilled in audience targeting and digital marketing analytics. Skills in data visualization, predictive modeling, and programmatic advertising are highly valued in today's competitive job market, making this certificate a valuable asset for career progression.


The program delves into various tools and technologies used in modern digital marketing, ensuring graduates are well-versed in practical applications of their learned knowledge. This practical approach further strengthens the industry relevance of the Postgraduate Certificate in Data-driven Digital Marketing Audience Targeting.


The certificate prepares students for roles such as Digital Marketing Specialist, Marketing Analyst, or Data Scientist within the marketing field, focusing on the application of cutting-edge data analysis for impactful marketing campaigns and improved return on investment.

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Why this course?

A Postgraduate Certificate in Data-driven Digital Marketing Audience Targeting is increasingly significant in today's UK market. The digital advertising industry is booming, with the UK spending an estimated £24 billion in 2022 (Source: Statista). Effective audience targeting is crucial for maximizing return on investment (ROI) in this competitive landscape. This specialized postgraduate qualification equips professionals with advanced skills in data analysis, predictive modelling, and the use of sophisticated targeting tools like Google Ads and social media platforms. Understanding and implementing data-driven strategies is no longer optional; it's a necessity.

According to a recent study by the DMA (Direct Marketing Association), 80% of UK marketers utilize data for targeting, reflecting the growing importance of data-driven audience segmentation. This certificate bridges the gap between theoretical knowledge and practical application, equipping graduates with in-demand expertise highly valued by employers.

Skill Demand
Data Analysis High
Audience Segmentation High
Programmatic Buying Medium

Who should enrol in Postgraduate Certificate in Data-driven Digital Marketing Audience Targeting?

Ideal Audience for a Postgraduate Certificate in Data-driven Digital Marketing Audience Targeting
This Postgraduate Certificate in Data-driven Digital Marketing is perfect for marketing professionals seeking to enhance their skills in audience segmentation and targeting. Are you a marketing manager striving to optimize campaign ROI? Perhaps you're a digital marketing specialist looking to leverage data analytics for more effective strategies? With over 80% of UK businesses now using digital marketing (source needed), mastering data-driven techniques is crucial for career advancement. This program is designed for those already working in digital marketing roles – from junior analysts to senior managers – who want to refine their understanding of customer behavior and advanced targeting methods. If you're passionate about leveraging data analytics for precision marketing, consumer insights, and improving campaign performance, this certificate is your ideal next step. Expect to learn about data visualization, predictive analytics, and campaign optimization, all vital for success in today’s competitive market.