Postgraduate Certificate in Display Ad Engagement Metrics

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International applicants and their qualifications are accepted

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Overview

Overview

Display Ad Engagement Metrics: Master the art of measuring display advertising success.


This Postgraduate Certificate equips you with the skills to analyze key performance indicators (KPIs).


Learn to interpret click-through rates (CTR), conversion rates, and viewability metrics.


Understand advanced analytics for display ad campaign optimization. Gain expertise in using tools like Google Analytics and DoubleClick.


Ideal for digital marketing professionals, advertising executives, and data analysts seeking to enhance their display advertising skills.


Display Ad Engagement Metrics are crucial for maximizing ROI. Advance your career today!


Explore the program now and unlock your potential.

Display Ad Engagement Metrics: Master the art of measuring and optimizing display advertising campaigns. This Postgraduate Certificate equips you with in-demand skills in analyzing key performance indicators (KPIs) like click-through rates (CTR) and conversion rates, crucial for maximizing ROI. Learn advanced techniques in data analysis and reporting, using tools such as Google Analytics and Adobe Analytics. Gain a competitive edge in the digital marketing field, opening doors to exciting career prospects in advertising agencies, media companies, and e-commerce businesses. Our unique curriculum features practical case studies and industry expert insights, ensuring you're job-ready upon graduation. Boost your career with this focused Display Ad Engagement Metrics program!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Understanding Display Ad Engagement Metrics: Key Performance Indicators (KPIs) and their implications
• Advanced Display Advertising Techniques for Improved Engagement: Targeting, Creative, and Optimization
• Analyzing Display Campaign Performance: Data Interpretation & Reporting using Google Analytics & other tools
• Display Ad Engagement Metrics: Attribution Modeling and ROI Measurement
• Programmatic Display Advertising: Metrics, Strategies & Real-time Bidding (RTB)
• A/B testing and Multivariate Testing for Display Ad Optimization: Analyzing results and improving click-through rates (CTR)
• Cross-Channel Attribution and Measurement for Holistic Display Ad Campaign Analysis
• The Future of Display Advertising: Emerging Trends and Metrics in viewability, engagement, and brand lift

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role (Display Ad Engagement Metrics) Description
Digital Marketing Specialist Manages display ad campaigns, analyzes engagement metrics (CTR, CPC, conversion rates), and optimizes for improved ROI. Focus on data-driven decision making.
PPC (Pay-Per-Click) Analyst Analyzes PPC campaign performance, focusing on display ad engagement, and identifies areas for improvement in bidding strategies and targeting. Deep understanding of Google Ads.
Display Advertising Manager Oversees multiple display ad campaigns, leading teams in achieving key performance indicators (KPIs) related to engagement and conversions. Strategic leadership and team management skills crucial.
Data Analyst (Display Advertising) Extracts, cleans, and analyzes large datasets related to display ad performance, providing insights and recommendations to improve campaign effectiveness. Advanced analytical skills needed.

Key facts about Postgraduate Certificate in Display Ad Engagement Metrics

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A Postgraduate Certificate in Display Ad Engagement Metrics equips professionals with the advanced analytical skills needed to optimize online advertising campaigns. This program focuses on mastering key metrics and interpreting data to drive improved ROI.


Learning outcomes include proficiency in analyzing display advertising performance, understanding key metrics such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA). Students will develop expertise in utilizing various analytics tools and interpreting data visualizations to make informed strategic decisions, improving their display advertising expertise.


The program duration typically ranges from 6 to 12 months, often delivered through a flexible online learning format. This allows working professionals to upskill conveniently while maintaining their current employment. The program includes practical exercises and case studies relevant to real-world scenarios, ensuring a high level of application.


The Postgraduate Certificate in Display Ad Engagement Metrics is highly relevant for various digital marketing roles, including media planners, digital marketing managers, and marketing analysts. Graduates gain valuable skills highly sought after in the current job market, making them competitive candidates in the rapidly evolving digital advertising landscape. This specialization in display advertising analysis provides a significant competitive edge.


Upon completion, graduates will be proficient in campaign optimization, leveraging data-driven insights to boost performance and maximize return on investment (ROI) in display advertising. This specialized knowledge in display ad campaign metrics enhances career prospects and earning potential.


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Why this course?

A Postgraduate Certificate in Display Ad Engagement Metrics is increasingly significant in today's UK digital marketing landscape. With online advertising expenditure reaching £24 billion in 2022 (source: IAB UK), understanding and optimizing display ad performance is crucial. This certificate equips professionals with the skills to analyze key metrics such as click-through rates (CTR), conversion rates, and cost-per-acquisition (CPA), enabling data-driven decision-making.

The demand for specialists skilled in display ad engagement analysis is high. According to a recent survey (source: fictitious example - replace with real data source), 70% of UK marketing agencies reported a need for professionals with advanced skills in display advertising metrics. This program directly addresses this skills gap, providing learners with the expertise to interpret complex data and improve campaign effectiveness.

Metric Importance
Click-Through Rate (CTR) High CTR indicates effective ad copy and targeting
Conversion Rate Measures the effectiveness of ads in driving desired actions
Cost-Per-Acquisition (CPA) Indicates the efficiency of ad spend in generating conversions

Who should enrol in Postgraduate Certificate in Display Ad Engagement Metrics?

Ideal Audience for a Postgraduate Certificate in Display Ad Engagement Metrics UK Relevance
Marketing professionals seeking to enhance their understanding of display ad campaign performance and improve their ROI. This includes individuals already working in digital marketing, media buying, or advertising analytics who want to deepen their expertise in crucial metrics like click-through rates (CTR) and conversion rates. Over 80% of UK businesses use digital marketing, with display advertising a significant component. The demand for specialists skilled in data analysis and interpreting key performance indicators (KPIs) is high.
Data analysts and business intelligence professionals interested in applying their analytical skills to the dynamic world of online advertising. This certificate provides a comprehensive understanding of attribution modeling and campaign optimization. The UK boasts a thriving data analytics sector. This program helps bridge the gap between technical skills and practical application in the lucrative digital marketing field.
Individuals aiming for career progression within the advertising and marketing industries, seeking professional development to stand out from competitors. Gaining expertise in campaign measurement and reporting is a key differentiator in this competitive market. With the increasing importance of data-driven decision-making in UK businesses, professionals with advanced display advertising analytics skills are highly sought after. This certification will boost employability.