Postgraduate Certificate in Mobile Marketing Data Analytics Techniques

Thursday, 18 September 2025 06:14:51

International applicants and their qualifications are accepted

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Overview

Overview

Postgraduate Certificate in Mobile Marketing Data Analytics Techniques equips you with in-demand skills. This program focuses on mobile marketing analytics.


Learn to interpret complex datasets. Master tools like SQL and R. Understand customer behavior analysis and attribution modeling. Gain expertise in campaign optimization and ROI measurement.


This Postgraduate Certificate in Mobile Marketing Data Analytics Techniques is ideal for marketing professionals. It's also perfect for data analysts wanting to specialize in mobile. Elevate your career in mobile marketing.


Enroll now and unlock your potential in the exciting field of mobile marketing data analytics.

Mobile Marketing Data Analytics Techniques: Master the art of interpreting mobile marketing data to drive impactful campaigns. This Postgraduate Certificate equips you with cutting-edge analytical skills in customer segmentation, campaign optimization, and ROI measurement. Gain expertise in tools like SQL and R for data analysis and visualization. Boost your career prospects in the lucrative field of digital marketing with enhanced data-driven decision-making abilities. Our unique curriculum combines theoretical knowledge with hands-on projects, ensuring you're ready for immediate impact. Become a sought-after mobile marketing analyst with this in-demand qualification. Learn advanced mobile analytics and unlock your full potential.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Mobile Marketing Analytics Fundamentals
• Data Collection and Measurement in Mobile Marketing (including attribution modeling)
• Data Visualization and Reporting for Mobile Campaigns
• Advanced Statistical Methods for Mobile Marketing Data Analysis
• Predictive Modeling and Forecasting in Mobile Marketing
• A/B Testing and Experiment Design for Mobile Apps
• Big Data Technologies for Mobile Marketing Analytics
• Mobile Marketing Data Privacy and Security (GDPR, CCPA Compliance)
• Case Studies in Mobile Marketing Data-Driven Decision Making

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Mobile Marketing Data Analyst Analyze mobile marketing campaign data to optimize performance, leveraging techniques like cohort analysis and attribution modeling. High demand for strong SQL & R skills.
Mobile Marketing Data Scientist Develop predictive models using machine learning to forecast customer behavior and improve mobile marketing ROI. Expertise in Python and statistical modeling crucial.
Senior Mobile Marketing Analytics Manager Lead a team in developing and implementing data-driven mobile marketing strategies. Requires strong leadership, communication, and advanced analytics skills.
Mobile App Marketing Analyst Focus on app store optimization (ASO) and in-app analytics to maximize user acquisition and engagement. Experience with A/B testing and user segmentation is essential.

Key facts about Postgraduate Certificate in Mobile Marketing Data Analytics Techniques

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A Postgraduate Certificate in Mobile Marketing Data Analytics Techniques equips you with the advanced skills needed to analyze vast mobile marketing datasets. You'll learn to interpret complex data to optimize campaigns and drive better ROI.


Key learning outcomes include mastering data mining techniques for mobile marketing, proficiently using analytics tools like Google Analytics and Adobe Analytics for mobile app data, and developing effective strategies based on data-driven insights. You'll also gain expertise in A/B testing, attribution modeling, and predictive analytics within the mobile landscape.


The program duration typically ranges from 6 to 12 months, offering flexibility depending on the institution and individual learning pace. This allows ample time to delve into the practical application of mobile marketing data analytics techniques.


This Postgraduate Certificate is highly relevant to various industries, including advertising, digital marketing, e-commerce, and market research. Graduates are well-prepared for roles such as mobile marketing analyst, data scientist, or business intelligence analyst, all of which are high in demand due to the increasing reliance on data-driven decision making in the mobile marketing space. Skills in customer segmentation, cohort analysis, and campaign performance measurement are highly valued.


The program provides a strong foundation in statistical modeling and data visualization, vital for transforming raw data into actionable strategies for mobile app marketing and broader mobile advertising campaigns. Expect to enhance your programming skills (R, Python) and improve your understanding of big data technologies, preparing you for a future in a rapidly growing industry.


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Why this course?

A Postgraduate Certificate in Mobile Marketing Data Analytics Techniques is increasingly significant in today's UK market. The mobile marketing landscape is booming, with the UK boasting a high smartphone penetration rate. According to Ofcom, in 2023, over 90% of adults in the UK owned a smartphone. This presents a massive opportunity for businesses, but also necessitates sophisticated data analysis to effectively target and engage consumers. Understanding mobile marketing data analytics is crucial for optimizing campaigns, maximizing ROI, and gaining a competitive edge. This certificate equips professionals with the skills to interpret complex datasets, employing techniques like cohort analysis and predictive modeling to drive informed strategic decisions.

Sector Mobile Marketing Spend (Millions GBP)
Retail 150
Finance 120
Travel 80

Who should enrol in Postgraduate Certificate in Mobile Marketing Data Analytics Techniques?

Ideal Candidate Profile Key Skills & Experience Career Aspirations
A Postgraduate Certificate in Mobile Marketing Data Analytics Techniques is perfect for marketing professionals seeking to enhance their data analysis skills and boost their career. Experience in digital marketing, familiarity with data visualization tools (e.g., Tableau, Power BI), and a basic understanding of statistical methods are beneficial. With over 70% of UK adults now owning a smartphone, mobile marketing expertise is highly sought after. Aspiring to senior marketing roles, data analyst positions within marketing teams, or freelance mobile marketing consultancy are all achievable with this certificate. Gain a competitive edge and unlock higher earning potential.
Graduates with quantitative backgrounds (e.g., mathematics, statistics) looking to specialize in the mobile marketing sector. Strong analytical and problem-solving skills are essential, alongside proficiency in data mining techniques and mobile marketing campaign management. Become a sought-after expert in interpreting mobile marketing data to drive impactful strategies and make data-driven decisions.