Professional Certificate in Display Ad Engagement Metrics

Sunday, 28 September 2025 16:17:36

International applicants and their qualifications are accepted

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Overview

Overview

Display Ad Engagement Metrics: Master the art of measuring display advertising success.


This Professional Certificate teaches you to analyze key performance indicators (KPIs).


Learn about click-through rates (CTR), viewability, and conversion rates.


Understand how to optimize your campaigns for better return on ad spend (ROAS).


Designed for marketers, analysts, and anyone managing digital advertising campaigns.


Gain practical skills in data analysis and reporting.


Improve your display ad performance and achieve measurable results.


Display Ad Engagement Metrics are crucial for success.


Enroll today and unlock your advertising potential!

Display Ad Engagement Metrics: Master the art of measuring and maximizing your display advertising campaigns. This Professional Certificate equips you with the in-demand skills to analyze key metrics like click-through rates (CTR), viewability, and conversion rates. Gain a competitive edge in the digital marketing field and unlock exciting career prospects as a data analyst or marketing specialist. Learn to interpret data visualizations, improve campaign performance, and optimize ROI. Our unique, hands-on approach uses real-world case studies and industry-leading tools. Boost your resume and become a display ad expert today! This Professional Certificate in Display Ad Engagement Metrics is your pathway to success.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Display Ad Campaign Goals & Objectives
• Key Display Ad Engagement Metrics: Click-Through Rate (CTR), Viewability, Engagement Rate
• Understanding & Interpreting Display Ad Reporting Dashboards
• Advanced Display Ad Targeting & its impact on Engagement
• Optimizing Display Ad Campaigns for Higher Engagement: A/B Testing & Creative Optimization
• Measuring ROI of Display Advertising Campaigns
• Attribution Modeling for Display Ads
• Analyzing Display Ad Performance Across Devices & Platforms

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Professional Certificate in Display Ad Engagement Metrics: UK Job Market Insights

Career Role Description
Display Advertising Specialist Manages and optimizes display ad campaigns, focusing on engagement metrics and ROI. Requires strong analytical skills and proficiency in ad platforms like Google Ads.
Digital Marketing Manager (Display Focus) Develops and executes comprehensive display advertising strategies, leading teams and managing budgets. Expert in display ad engagement metrics and reporting.
PPC Specialist (Display Ads) Specializes in Pay-Per-Click advertising, specifically managing display campaigns and achieving high click-through and conversion rates. Deep understanding of display ad targeting.
Data Analyst (Display Advertising) Analyzes display ad campaign performance data, providing insights to improve engagement and ROI. Proficient in data visualization and reporting tools.

Key facts about Professional Certificate in Display Ad Engagement Metrics

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A Professional Certificate in Display Ad Engagement Metrics equips you with the skills to effectively analyze and optimize display advertising campaigns. You'll gain a deep understanding of key performance indicators (KPIs) and leverage data-driven insights to improve ROI.


Learning outcomes include mastering various display advertising metrics, understanding user engagement behaviors, and applying advanced analytical techniques for campaign optimization. You will learn to interpret data from platforms like Google Ads and other display ad networks, focusing on click-through rates (CTR), conversion rates, and viewability metrics.


The program's duration is typically flexible, offering both self-paced and instructor-led options. Completion timeframes vary, allowing you to tailor your learning to your schedule. Expect to dedicate several weeks or months, depending on the chosen learning path and the depth of your engagement.


This certificate holds significant industry relevance. In today's competitive digital marketing landscape, expertise in display ad engagement metrics is highly sought after. Graduates are well-prepared for roles in digital marketing, advertising analytics, and data analysis across various industries.


The program utilizes real-world case studies and practical exercises, ensuring that you develop the practical skills required for immediate application in the workplace. You'll be proficient in using analytics tools and reporting, strengthening your competency in PPC advertising and display advertising strategy.


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Why this course?

A Professional Certificate in Display Ad Engagement Metrics is increasingly significant in today's UK digital marketing landscape. The UK's digital advertising market is booming, with a recent report showing a projected growth of X% by Y year (Source needed for accurate UK statistics). Understanding key metrics like click-through rates (CTR), conversion rates, and viewability is crucial for effective campaign management and achieving a strong return on investment (ROI).

Businesses are constantly seeking ways to optimize their display ad campaigns for better engagement. A professional certificate provides the necessary skills to interpret data, identify areas for improvement, and implement data-driven strategies. According to a hypothetical UK survey (Source needed for accurate UK statistics), Z% of marketers report improved campaign performance after implementing data-driven strategies. This highlights the growing demand for professionals with expertise in display ad engagement metrics.

Metric Average Value
CTR 0.5%
Conversion Rate 2%
Viewability 55%

Who should enrol in Professional Certificate in Display Ad Engagement Metrics?

Ideal Audience for a Professional Certificate in Display Ad Engagement Metrics Key Characteristics
Digital Marketing Professionals Experienced marketers seeking to improve their understanding of display ad campaign performance and ROI. Over 80% of UK businesses now use digital marketing (source needed - replace with actual source), highlighting the growing need for specialized skills in this area.
Advertising Analysts Data-driven individuals focused on optimizing ad campaigns for maximum impact. Analyzing key metrics like click-through rates (CTR), conversion rates, and cost per acquisition (CPA) is central to their role.
Media Buyers & Planners Professionals responsible for selecting and purchasing advertising inventory. Understanding engagement metrics is crucial for maximizing media budget efficiency and achieving marketing objectives.
Marketing Managers Individuals overseeing marketing strategies and teams, who require a deeper understanding of digital advertising performance to make data-informed decisions.