Professional Certificate in Programmatic Advertising for PPC

Thursday, 18 September 2025 19:47:49

International applicants and their qualifications are accepted

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Overview

Overview

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Professional Certificate in Programmatic Advertising for PPC equips you with in-demand skills.


Master programmatic advertising techniques and boost your PPC campaigns.


Learn real-time bidding (RTB), demand-side platforms (DSPs), and supply-side platforms (SSPs).


This programmatic advertising certificate is ideal for digital marketers, PPC specialists, and advertising professionals.


Gain a competitive edge in the digital advertising landscape.


Develop expertise in data-driven strategies and maximize your ROI.


Elevate your career with this comprehensive Professional Certificate in Programmatic Advertising for PPC.


Explore the curriculum and enroll today! Learn more and transform your PPC performance with programmatic advertising expertise.

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Professional Certificate in Programmatic Advertising for PPC empowers you to master the art of automated ad buying. This comprehensive course provides hands-on training in real-time bidding (RTB), ad exchanges, and demand-side platforms (DSPs), boosting your career prospects in digital marketing. Learn to optimize campaigns, analyze data, and leverage programmatic advertising to maximize ROI. Gain a competitive edge with our unique focus on PPC strategies and industry best practices. Become a sought-after programmatic advertising expert and unlock exciting career opportunities in this rapidly growing field. Enroll now and transform your PPC career!

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Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Programmatic Advertising Fundamentals: Introduction to programmatic buying, real-time bidding (RTB), and ad exchanges.
• Programmatic Display Advertising: Targeting strategies, ad formats, and creative optimization for display campaigns.
• Programmatic Video Advertising: Understanding video ad formats, viewability metrics, and successful video programmatic strategies.
• Mobile Programmatic Advertising: Best practices for mobile advertising, including in-app advertising and location-based targeting.
• Data & Analytics in Programmatic Advertising: Measuring campaign performance, utilizing data for optimization, and understanding key metrics like CPM, CPC, and CTR.
• Programmatic Advertising Platforms & Technologies: Hands-on experience with popular demand-side platforms (DSPs) and ad servers.
• Advanced Targeting Techniques in Programmatic: Contextual targeting, audience segmentation, retargeting, and frequency capping.
• Attribution Modeling in Programmatic Advertising: Understanding different attribution models and their impact on campaign measurement.
• Programmatic Advertising Compliance & Best Practices: Understanding industry regulations like GDPR and CCPA, and maintaining ethical advertising practices.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Programmatic Advertising PPC Manager Lead and execute PPC campaigns across multiple platforms, leveraging programmatic buying techniques for optimal performance. Deep understanding of programmatic advertising and its intricacies is crucial.
Programmatic Media Buyer (PPC Focus) Manage programmatic ad buys, specifically targeting PPC campaigns. Requires expertise in ad tech platforms, data analysis, and campaign optimization.
PPC Specialist (Programmatic Expertise) Specialize in pay-per-click advertising while implementing programmatic strategies to improve efficiency and ROI. Strong analytical skills and knowledge of bidding strategies are essential.
Senior Programmatic Advertising Manager (PPC) Oversee all aspects of programmatic advertising, specifically focusing on PPC campaigns. Develop and execute strategies to drive revenue growth. Extensive experience is necessary.

Key facts about Professional Certificate in Programmatic Advertising for PPC

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A Professional Certificate in Programmatic Advertising for PPC equips you with the skills to manage and optimize digital advertising campaigns using automated technologies. This specialized program focuses on leveraging programmatic buying to enhance return on ad spend (ROAS) and improve campaign efficiency.


Learning outcomes typically include mastering programmatic platforms, understanding real-time bidding (RTB), developing effective programmatic strategies, and utilizing data analytics for performance measurement. You'll gain hands-on experience with various programmatic advertising tools and techniques relevant to search and display advertising.


The duration of these certificates varies, but generally ranges from several weeks to a few months, depending on the program's intensity and depth of coverage. Many programs offer flexible online learning options, allowing for self-paced study alongside professional commitments.


The advertising technology (AdTech) industry is rapidly evolving, and a Professional Certificate in Programmatic Advertising for PPC offers highly relevant and in-demand skills. Graduates are well-positioned for roles such as Programmatic Buyer, PPC Specialist, or Digital Marketing Manager. This certification can significantly boost your career prospects within the dynamic world of digital marketing and advertising operations.


Furthermore, a strong understanding of programmatic advertising, including demand-side platforms (DSPs) and supply-side platforms (SSPs), is crucial for modern PPC professionals. The certificate helps you stand out by demonstrating your expertise in this crucial area of digital marketing.

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Why this course?

A Professional Certificate in Programmatic Advertising is increasingly significant for Pay-Per-Click (PPC) professionals in the UK's dynamic digital marketing landscape. The UK digital advertising market is booming, with programmatic advertising taking a dominant share. According to recent industry reports, programmatic now accounts for over 80% of display advertising spend, making expertise in this area essential for PPC specialists seeking a competitive edge. This certificate equips professionals with the skills to leverage automation, data-driven strategies, and real-time bidding in PPC campaigns, optimizing ROI and efficiency.

Understanding programmatic's intricacies—real-time bidding (RTB), Demand-Side Platforms (DSPs), and ad exchanges—is crucial for navigating the complexities of today's marketplace. The certificate bridges the gap between theoretical knowledge and practical application, enabling professionals to manage and analyse complex data, improving campaign performance and meeting evolving client demands. A recent survey indicated that 70% of UK-based marketing agencies plan to increase their programmatic investments within the next year, highlighting the burgeoning need for skilled professionals.

Programmatic Adoption Percentage
Display Advertising 82%
Video Advertising 65%
Social Media Advertising 48%

Who should enrol in Professional Certificate in Programmatic Advertising for PPC?

Ideal Audience for a Professional Certificate in Programmatic Advertising for PPC
This Professional Certificate in Programmatic Advertising for PPC is perfect for digital marketing professionals in the UK seeking to upskill in automated ad buying. With over 80% of UK display ad spend now programmatic (source needed - replace with actual source if available), mastering these techniques is crucial for career advancement. Are you a PPC manager already familiar with Google Ads and other platforms, looking to boost your campaign performance and efficiency through programmatic buying? Perhaps you're an ambitious media buyer, seeking to expand your skillset beyond traditional methods. Or maybe you're a marketing analyst striving for a more data-driven approach to digital advertising? This program caters to those with existing digital marketing knowledge, ready to dive deep into the intricacies of real-time bidding (RTB), programmatic direct, and header bidding strategies within the dynamic UK ad tech landscape. It’s an ideal next step in your journey toward becoming a highly sought-after expert in programmatic advertising for PPC.