Professional Certificate in Retargeting Tactics for PPC

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International applicants and their qualifications are accepted

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Overview

Overview

Retargeting Tactics for PPC: Master advanced strategies to recapture lost leads and boost conversions.


This Professional Certificate teaches you effective retargeting techniques for your Pay-Per-Click (PPC) campaigns.


Learn to create highly targeted remarketing lists. Understand dynamic retargeting and its impact on ROI.


Develop personalized ad campaigns using audience segmentation and behavioral data.


Ideal for digital marketers, PPC specialists, and advertising professionals seeking to optimize their retargeting strategies and improve campaign performance.


Boost your PPC results with proven retargeting methods. Enroll today!

Retargeting Tactics for PPC: Master the art of re-engagement and boost your PPC campaigns. This Professional Certificate provides hands-on training in advanced retargeting strategies, including remarketing lists for search ads (RLSA) and dynamic retargeting. Learn to craft compelling ad creatives and optimize your bidding strategies for maximum ROI. Improve your conversion rates and significantly enhance your value as a digital marketer. This program opens doors to high-demand roles in digital marketing and advertising, offering excellent career prospects and a significant salary increase. Gain a competitive edge with our unique case studies and expert-led sessions.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Understanding Retargeting Fundamentals and its Importance in PPC
• Advanced Retargeting Strategies: List Segmentation and Custom Audiences
• Mastering Retargeting Platforms: Google Ads, Facebook Ads, and Other Key Players
• Measuring Retargeting Campaign Performance: KPIs and ROI Optimization
• Creative Optimization for Retargeting: Ad Copy, Visuals, and Landing Page Design
• Implementing Dynamic Retargeting for Personalized Experiences
• Avoiding Retargeting Pitfalls: Frequency Capping and Budget Management
• Retargeting Across Devices: Maintaining a Consistent Brand Message
• Legal and Ethical Considerations in Retargeting: Privacy and Data Compliance
• Case Studies & Best Practices in PPC Retargeting: Real-World Examples and Analysis

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

PPC Retargeting Specialist Job Market in the UK

Career Role Description
PPC Retargeting Executive Develops and implements retargeting campaigns across various PPC platforms. Manages budgets and optimizes for conversions. Strong analytical skills required.
Senior PPC Retargeting Manager Leads and mentors a team of PPC specialists. Develops and oversees complex retargeting strategies for multiple clients. Requires extensive experience in digital marketing.
Digital Marketing Manager (PPC Focus) Oversees all aspects of PPC marketing, including retargeting, search, and display. Strategic planning and team management are key responsibilities. Experience in all areas of PPC is essential.

Key facts about Professional Certificate in Retargeting Tactics for PPC

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A Professional Certificate in Retargeting Tactics for PPC equips marketing professionals with advanced skills in maximizing return on ad spend (ROAS). This specialized program focuses on developing effective retargeting strategies across various digital advertising platforms.


Upon completion of this intensive course, participants will be proficient in implementing sophisticated retargeting campaigns, leveraging data analytics for improved campaign performance, and creating highly targeted ad creatives. Learning outcomes also include mastery of bidding strategies and budget optimization specifically for retargeting, critical for successful PPC management.


The duration of the certificate program is typically tailored to the specific curriculum, ranging from a few weeks to several months of intensive learning, often combining online modules and practical exercises. Participants will gain hands-on experience working with real-world case studies and industry best practices, resulting in a deeper understanding of retargeting techniques within the larger context of PPC campaigns.


In today's competitive digital landscape, effective retargeting is crucial for businesses aiming to improve conversion rates and build strong customer relationships. This Professional Certificate in Retargeting Tactics for PPC is highly relevant to various industries, making graduates highly sought-after by advertising agencies, e-commerce companies, and marketing teams across diverse sectors. The program's focus on practical application ensures immediate applicability of learned skills, leading to increased efficiency and positive impact on business outcomes. This program covers Google Ads retargeting, Facebook retargeting and other popular platforms.


Overall, the certificate provides a strong foundation in advanced PPC retargeting, offering a significant advantage in the job market and equipping professionals with the tools they need to succeed in this rapidly evolving field. Program graduates will be well-versed in audience segmentation, dynamic creative optimization and attribution modeling, further enhancing their value as digital marketing specialists.

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Why this course?

A Professional Certificate in Retargeting Tactics for PPC is increasingly significant in today's UK digital marketing landscape. With online advertising expenditure reaching £24.4 billion in 2022 (source: IAB UK), effective retargeting is crucial for maximizing return on investment. The ability to re-engage users who have previously interacted with a brand's website is a key differentiator for successful PPC campaigns. This certificate provides professionals with the skills to develop and implement sophisticated retargeting strategies, encompassing audience segmentation, personalized messaging, and advanced bidding strategies. Understanding how to leverage platforms like Google Ads and its dynamic remarketing features is paramount.

Retargeting Method UK Usage (approx.)
Email Retargeting 65%
Social Media Retargeting 78%
Search Retargeting 55%

Who should enrol in Professional Certificate in Retargeting Tactics for PPC?

Ideal Audience for a Professional Certificate in Retargeting Tactics for PPC
Are you a UK-based digital marketer looking to master advanced PPC strategies? This certificate is perfect for you if you're already familiar with the basics of pay-per-click advertising and want to boost your ROI through effective retargeting campaigns. Perhaps you're already managing Google Ads and Bing Ads campaigns but need to refine your retargeting techniques to maximize conversions. According to recent studies, businesses in the UK see a significant increase in conversion rates (up to 70%) with well-executed retargeting, and this certificate equips you with the knowledge to achieve those results. You might be a PPC specialist, an agency account manager, or an in-house marketing professional striving to improve your display advertising and social media advertising performance using advanced retargeting techniques and audience segmentation. This program is designed for those ready to elevate their PPC skills and become experts in retargeting.