Professional Certificate in Social Network Analysis for Marketing

Tuesday, 16 September 2025 15:36:14

International applicants and their qualifications are accepted

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Overview

Overview

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Social Network Analysis for Marketing is a professional certificate designed for marketers seeking advanced skills.


Master social listening and influencer marketing strategies. Learn to analyze networks, identify key players, and optimize campaigns.


This Social Network Analysis program uses real-world case studies. Develop data visualization and relationship mapping skills.


Understand consumer behavior and improve your ROI. Social Network Analysis empowers data-driven marketing decisions.


Enroll today and unlock the power of social networks for impactful marketing campaigns. Explore the program now!

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Social Network Analysis for Marketing: Master the power of online relationships! This professional certificate program equips you with data analysis skills to unlock actionable marketing insights. Learn to leverage social media platforms, understand influencer marketing, and optimize your brand's digital presence. Gain a competitive edge with practical, real-world case studies and network analysis tools. Boost your career prospects in digital marketing, market research, or social media management. Develop essential skills for today's data-driven landscape and transform your marketing strategies. Secure your future in this exciting field with our comprehensive Social Network Analysis program.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Introduction to Social Network Analysis (SNA) for Marketing
• Social Media Data Collection & Cleaning for SNA
• Network Visualization and Graph Theory Fundamentals
• Key Metrics in Social Network Analysis: Centrality & Influence
• Community Detection and Segmentation in Social Networks
• Sentiment Analysis and Brand Monitoring in SNA
• Influencer Marketing Strategies using SNA
• Predictive Modeling and Forecasting with Social Network Data
• Case Studies: Social Network Analysis Applications in Marketing Campaigns
• Ethical Considerations in Social Network Analysis and Marketing

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role (Social Network Analysis & Marketing) Description
Social Media Analyst Analyze social media data to identify trends and insights, driving marketing strategy. Excellent communication skills and deep understanding of social network analysis techniques are crucial.
Digital Marketing Manager Develop and implement comprehensive digital marketing plans, leveraging social network analysis for targeted campaigns and audience segmentation. Strong leadership and project management skills are required.
Data Scientist (Social Media Focus) Utilize advanced analytical methods for large social media datasets, informing marketing decision-making. Expertise in data mining and statistical modeling are essential.
Marketing Consultant (Social Network Analysis) Provide expert advice and strategic guidance to businesses on integrating social network analysis into their marketing strategy. Business acumen and consultancy experience are vital.
Influencer Marketing Specialist Identify and engage key influencers for brand promotion, using social network analysis to optimize campaign reach and effectiveness. Strong understanding of influencer marketing landscape is necessary.

Key facts about Professional Certificate in Social Network Analysis for Marketing

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A Professional Certificate in Social Network Analysis for Marketing equips you with the skills to leverage social media data for impactful marketing strategies. This program focuses on practical application, moving beyond theoretical understanding to build real-world competency.


Learning outcomes include mastering social listening techniques, analyzing influencer networks, and optimizing marketing campaigns based on network insights. You'll gain proficiency in using specialized software for social network analysis (SNA) and data visualization, vital tools for any marketing professional.


The duration of the certificate program varies depending on the provider, typically ranging from several weeks to a few months of part-time study. Many programs offer flexible learning options to accommodate busy schedules, integrating online modules and practical exercises.


This certificate holds significant industry relevance. In today's digital landscape, understanding social networks is crucial for effective marketing. Graduates develop sought-after skills in data analytics, digital marketing, and social media marketing, enhancing their career prospects significantly. The program helps build a strong foundation in social media strategy and marketing analytics.


The comprehensive curriculum covers key aspects of social media marketing, including audience segmentation, content strategy, and campaign measurement using social network analysis. This empowers graduates to develop data-driven marketing strategies for enhanced ROI and campaign performance.


Upon completion, you'll possess a valuable credential demonstrating expertise in social network analysis and its application to marketing, boosting your competitiveness in the job market. This professional certificate is a great addition to any marketing professional's resume and further develops their expertise in social media and data-driven decision making.

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Why this course?

A Professional Certificate in Social Network Analysis for Marketing is increasingly significant in today's UK market. With over 80% of UK adults using social media, understanding social network dynamics is crucial for effective marketing strategies. Businesses are leveraging social network analysis (SNA) to identify influencers, understand consumer behavior, and target specific demographics. The ability to analyze social media data and extract actionable insights is in high demand.

Social Media Platform UK User Penetration (Hypothetical Data)
Facebook 70%
Instagram 60%
Twitter 35%

Social network analysis empowers marketers to optimize campaigns, improve ROI, and build stronger brand loyalty. This professional certificate bridges the gap between theoretical knowledge and practical application, equipping professionals with the skills needed to thrive in this competitive landscape. The growing demand for SNA expertise underscores the importance of this certification for career advancement in marketing.

Who should enrol in Professional Certificate in Social Network Analysis for Marketing?

Ideal Audience for a Professional Certificate in Social Network Analysis for Marketing Characteristics
Marketing Professionals Experienced marketers seeking to enhance their skills in data analysis and social media strategy. Leveraging the power of social network analysis to drive better ROI. According to a recent study, UK marketers are increasingly investing in data-driven strategies (insert UK stat if available).
Social Media Managers Individuals managing social media accounts for businesses who want to understand and optimize their online presence using network analysis tools and techniques. Mastering relationship mapping for improved campaign performance.
Data Analysts Data analysts interested in expanding their skillset into the field of marketing. Applying advanced analytical skills to uncover meaningful insights from social network data. This can lead to significant career advancement opportunities.
Entrepreneurs and Small Business Owners Those seeking to improve their marketing efforts through data-driven decision making and a deeper understanding of online customer behaviour. Gain a competitive advantage by understanding social media influence.